Rolls-Royce Wraith, Dawn to be Axed From North American Lineup

High-end luxury car buyers will soon have two fewer options to choose from. Rolls-Royce has announced that the Wraith coupe and Dawn convertible will no longer be offered in North America after the 2021 model year.

A company spokesperson confirmed the news to Road & Track, putting an end to rumours and unverified reports that started to spread across the web.

No direct replacement is currently planned for either model. Customers who have already placed an order will all get their car.  

Photo: Michel Deslauriers

Rolls-Royce doesn’t break down sales numbers, but Automotive News Data Center estimates that the brand sold 648 cars in the U.S. and 60 in Canada in 2020 when combining the Wraith, Dawn, Phantom and Ghost.

The Wraith originally debuted as a 2014 model and the Dawn followed three years later. Both ride on BMW Group’s F01 platform, the same one that underpinned the previous-generation BMW 7 Series. They will continue to be sold in markets overseas, at least in the foreseeable future.

Photo: Michel Deslauriers

Out here, Rolls-Royce customers will be forced to turn to four- and five-door models, namely the Ghost and Phantom sedans along with the Cullinan SUV, which share an all-aluminum “Architecture of Luxury.”

Expansion plans for Rolls-Royce’s portfolio will be announced at a later date.

Watch: All-new 2021 Rolls-Royce Ghost is unveiled

Share on Facebook

More on the subject

Test Drives2017 Rolls-Royce Wraith Black Badge: New-era Roller
English brand Rolls-Royce proved a long time ago that it builds some of the most luxurious, exclusive and expensive cars in the world. Customers expect nothing but the best, and they’re likely willing to dish out the necessary funds to ensure that their vehicle is unique. The customers in question …
Test Drives2017 Rolls-Royce Dawn: Ultimate Top-down Motoring
For the rich and famous, what could possibly be the best car to own for those summer days when they feel like lowering the top and catch a ray of sunshine or two? Exoticars such as the Ferrari California , the Aston Martin Vanquish Volante and the Audi R8 Spyder …
New ModelsBehold the New 2021 Rolls-Royce Ghost
The all-new 2021 Rolls-Royce Ghost made its global debut today, a little more than a decade after the original. As expected, this second generation elevates the luxurious driving experience to remarkable heights. It’s all part of a reinvention of the brand’s image that involves new colours and visuals along with …
New Models2017 Rolls-Royce Ghost and Wraith Black Badge: Dark Matter
Rolls-Royce offers a selection of 44,000 colours on their models, yet the big news this year for the Ghost sedan and the Wraith coupe is the addition of a variant that emphasises none of them. Remember, black is not a colour, but the absence of light. The 2017 Rolls-Royce Ghost …
Test Drives2021 Rolls-Royce Ghost: Like Floating on a Cloud
The Rolls-Royce Ghost is all-new for 2021. It retains the brand’s unique design language and a connection with its predecessors while making significant headway on the technological front. The intriguing mix of classic and modern is the first thing that caught our attention as we took a seat inside this …
New ModelsThe Rolls-Royce Boat Tail is a Coachbuilt Dream
The sky is the limit in the ultra-luxury car niche. And in the interest of catering to their specific (and filthy rich) clientele, manufacturers like Rolls-Royce will make basically anything happen. The best part is that it only costs money. Boatloads of it! The latest creation is from Rolls-Royce Coachbuild …
ElectricConfirmed: Future Rolls-Royce EV to be Called “Silent Shadow”
Rolls-Royce’s short-term future depends on the Cullinan - Phantom - Ghost trio, but beyond that electrification will be a key part of the prestigious British automaker’s lineup. The first-ever all-electric Rolls-Royce—set to become the most luxurious EV in the world—is coming and will be called Silent Shadow. Rolls-Royce CEO Torsten …
Comments