Privacy Policy

Québecor Média Inc., (hereinafter, “QMI”, “we”, “us”, “our”) wishes to inform you about the use we make of the information we collect when you visit our website (or our social media platforms or our specialized applications) and when you visit the sites of our affiliated companies containing an hyperlink authorized by us (hereinafter, the “Site”). Accordingly, this Privacy policy (hereinafter, the “Policy”) sets out how we collect, use, disclose and process the information you provide to us when you use the Site.

Personal Information

1. What does “Personal information” (hereinafter “PI”) mean and how is it collected?

PI is information about an identifiable individual. This means information which can be used to identify you. In certain very specific circumstances, namely when you register for our various personalization, email and online promotional contest services, QMI asks you to enter your first and last name, address, email address and certain other information in a form on the screen.

Our servers may also collect your computer’s IP address and the name of your Internet service provider. In most cases, such information is not PI but rather Navigation data, and we refer you to the “Navigation data” section below to better understand our policy relating thereto.

2. How is the PI used?

Collecting PI gives us the ability to provide you with a service more relevant to your needs, and to improve the content, interface and features of the Site based on the information collected, to contact you in the event that you win a prize and, if you informed us that you so desire, to send you occasionally information via email. Such information is also used for monitoring purposes and to improve the use.

3. Is the PI shared with third parties?

We do not transfer, sell or disclose your PI in any manner whatsoever to any third party, including our advertisers, other clients or partners, without obtaining your prior consent. Notwithstanding the above, your PI may be provided: (i) to QMI’s subsidiaries and affiliated companies and (ii) to the third party companies hired by QMI to store or process such information in the name and on behalf of QMI, pursuant to contractual agreements that ensure the confidentiality and security of such PI. Please note that QMI may use the services of providers located outside of Canada. As a result, it is possible, in rare cases, that the laws in force in such foreign countries allow PI to be provided to judicial, quasi-judicial or governmental authorities.

4. Do we receive PI from third parties?

When you use the single sign-on of our social network partners (namely Facebook, Twitter, Yahoo! and Google), we may receive your email address, as well as your public profile information. If you wish to control such information, you must configure your privacy settings on the applicable social networks.

5. How is the PI kept and for how long?

The PI collected is saved on servers which are inaccessible to the public and is protected by appropriate security measures. Accordingly, rest assured that security measures have been put in place to protect your data against unauthorized loss, theft, reviewing, copying, use and modification.

We will keep the PI only to the extent that it is necessary or relevant for the purposes mentioned in this Policy or as required by law.

6. What are the risks?

Notwithstanding the above, and despite our good will and the measures we put in place, no data transmission on the Site or generally on Internet is completely guaranteed or entirely risk-free. For this reason, we cannot guarantee the absolute security of your PI and, accordingly, we cannot accept any responsibility for its use or misuse by third parties, its interception during transmission via Internet, or if it is subjected to hacking or fraud.

Be vigilant, our Site may contain links to websites managed by third parties; such links are only offered to you for your enjoyment. Activating those links will make you leave the Site. Be aware that the Site and QMI have no control over the websites of such third parties and that listing such links on the Site does not, in any case, create any liability for QMI. You should also be aware that certain third parties may collect your data without our knowledge, such as your IP address and your navigation data. We do everything we can to prevent this from happening, but some third party practices remain beyond our control.

Furthermore, the voluntary sharing of PI during chat sessions via messaging, on a blog or on any interactive page where you make a public contribution by posting online content that you generate is not covered by this Policy. It is important to be vigilant when you communicate your PI through such means and we encourage you to review our Terms of use. QMI declines any responsibility in relation thereto. We advise you to always remain cautious and careful when you’re online and navigate the Internet and when you create Internet content, in particular, by adding comments.

7. Can you access your PI?

Yes, you can access the PI that applies to you or ask that it be rectified by submitting a written request at We will be able to respond to your request only if we have a personalized file that applies to you (which is the case when you provided, or agree to provide, PI to us).

Navigation Data

1. What does “Navigation data” mean and how is it collected?

The Navigation data is anonymous data related to your browsing activity or your device. For example, it includes the data related to your IP address, your browsing history, the content of those pages, the number of clicks you make, your type of device, the site you came from and the site you’re going to when you leave ours, your approximate geographical location, your email, as well as the ads and videos viewed on the site.

The Navigation data is collected by using “cookies”, which are small data files that are recorded on the hard drive of your electronic devices when you navigate on this site. Cookies are sent automatically by this site’s server to the browser of your device and are recorded, by default, on its hard drive.

The Navigation data is anonymous and, accordingly, is not used by us in order to discover your identity (by matching or any other method). It is only used for the purposes described below.

2. Who collects the Navigation data?

The Navigation data is or may be collected, in whole or in part, by (i) us, namely QMI, its subsidiaries and affiliated companies (hereinafter “us”) and (ii) certain companies with whom we collaborate for commercial or non-commercial purposes (such as our advertising partners, content partners, companies which may acquire some of our assets, or service, solution or technological platform providers associated with this site) (“Partners”).

The data which we may collect or which may be collected by our Partners is regarded as “non-sensitive” and is in depersonalized form. In addition, our Partners are legally bound to adhere to the recognized principles governing the protection of personal information and to respect their own privacy protection policies.

3. How is the Navigation data used?

This information is collected to allow us:

(a) to generate statistical data concerning our level of readership, the performance and use of our sites and their contents and the type of person interested therein;

(b) to improve your browsing experience. For example, your browser data [namely the language, time zone and plug-in) will be offered to you, by default, during your subsequent visits on this site, so that you will not need to enter your specific settings repeatedly; and

(c) to provide you with ads related to your interests such as, for example, ads related to the sites and contents you viewed.

4. How can you prevent your Navigation data from being collected?

You can simply delete at any time, from your browser, the cookies present on your computer or completely deactivate the feature that keeps or stores cookies on this site. Certain features also allow you to deactivate some cookies and to keep only those you want. If this interests you, review your browser settings.

If you choose to deactivate those cookies, you will still be able to access the information on this site. However, if the cookies are deactivated, this site will treat you like a new user every time you visit and will show you only random and non-personalized ads.

Certain advanced features on this site may also be inadvertently affected, since some cookies provide the interconnections between the site’s various pages. If the deactivation affects your browsing, we invite you to contact us, at any time, at our contact details available on this site.

Raw Data

Quebecor uses third-party scripts on its websites to collect raw data from mobile device sensors used to access our website (“Raw Data”) to optimize the delivery of advertisements on our website. The Raw Data provides information related to the physical context of the mobile device used to interact with our website. The scripts do not collect, store or process personal information such as global positioning, location or geolocalization data and do not collect any other personal information or data linked to the mobile device. The Raw Data collected is anonymous and does not contain any information allowing the identification of a physical person.

At any time, you can restrict the access to the Raw Data of your mobile device. You must disable your web browser’s access to and transmission of the Raw Data from the settings and preferences options of your mobile device's operating system.

Privacy Officer

Dominique Launay, Senior Director, Legal Affairs, Labour Law and Privacy and Privacy Officer:

This document was last updated May 4, 2020.