Special Events

Special Events70 years of Porsche Sports Cars, and the Future
Celebrating Porsche’s 70th year of building sports cars seems odd? Why 70? And not 75? There are many reasons floating about as to why, but I think the most obvious is that within two years from now, Porsche will have transformed into something more than just a high-end, high-performance luxury …
Special EventsExciting Times for Aston Martin
It’s sunny and warm, the Montreal F1 Grand Prix is in full swing in a festive city, and Aston Martin is busy makes waves on and off the track. Laura Schwab, President of Aston Martin The Americas, was in town to finally soak in some Montreal summer sunshine—every time she …
Special Events2019 Rolls-Royce Cullinan Debuts in Montreal
The long-awaited Rolls-Royce SUV was finally unveiled to the world on May 10, and this past week, it has toured across Canada with stops in Vancouver, Calgary and Toronto. Tonight, the Cullinan made its debut in La Belle Province, coinciding with Rolls-Royce Montreal’s official inauguration of their brand-new showroom. The …
Special Events2019 Lexus ES: Worldwide Reveal
LOS ANGELES, California – As part of an event taking place simultaneously in Los Angeles and Beijing, Lexus unveiled the seventh generation of its ES midsize sedan. The new and fully overhauled 2019 Lexus ES should help Toyota’s luxury brand better mirror what the competition is offering and, most importantly, …
Special EventsSUV Push in Full Force at the Toyota Motor Company
EDMONTON, Alberta – Last year, the Canadian automotive industry reached record sales, topping two million vehicles. Close to 70 percent of those sales were attributed to the light-truck segment that includes SUVs and crossovers. Record-breaking Canadian sales numbers were also posted by Toyota and the Japanese brand appears primed and …
Special EventsNissan 370Zki: Hot-rod Snowmobile
It must be fun to work in one of Nissan’s marketing teams. They have the creative liberty and the funds to come up with unique, off-the-wall vehicles that will end up drawing attention to the brand and its product lineup. To prove that their vehicles aren’t afraid of winter, the …
Special Events2018 BMW Test Fest: The German Buffet
PALM SPRINGS, Calfornia – From a personal standpoint, a trip to Palm Springs in California to drive BMW M cars on Thermal raceway is a very exciting experience, especially for an automotive enthusiast. But when viewed from a journalistic approach, these events often prove to be hard to cover. There’s …
Special EventsWinter Driving According to Volkswagen
SACACOMIE, Quebec – It took me a while to understand why Volkswagen Canada had invited journalists and members of the media to Sacacomie Hotel, in Quebec. We were proposed a drive on a frozen lake, followed by a casual country road trip. At first glance, the whole program seemed like …
Special Events2018 Porsche Camp4: Listen to Kees!
NOTRE-DAME-DE-LA-MERCI, Québec – My instructor’s name was Kees Nierop. The man, who seemed to be in his early sixties, kept rambling on about how he was the senior of seniors. That’s great, but I had already heard such claims. It wasn’t the first time I participated in an advanced driving …
1 / 21