Special Events

Special EventsInside Look into Polestar: The New Guiding Star of Electrification
NEW YORK CITY – See if you've heard this before: boutique shops, concierge service, on-hand specialists and appointment-driven. It sure sounds like Apple’s store model. It's also the vision of Polestar, Volvo's first offshoot brand now specializing in electric, high-end performance. “We look outside the auto industry to define what …
Special EventsJaguar Art of Performance Tour: Discovering the Brand
Every year, British manufacturer Jaguar Land Rover organises a cross-Canada tour called the Art of Performance Tour, held in various cities that allow consumers to discover some of the highlights both brands have to offer. Those interested in getting a little free seat time in one of the automaker’s vehicles …
Special EventsMazda Canada Celebrates its 50th Anniversary
TORONTO, Ontario – In 1968, a little Japanese automaker set sail for the second biggest country in the world, hoping to expand its business and show the world that it was different from other companies. Mazda faced some troubled times over the course of its existence, but it’s still going …
Special Events2018 AJAC EcoRun: fuel efficiency at its finest
MONCTON, New Brunswick – The Automobile Journalists Association of Canada's (AJAC) EcoRun event—now in its seventh year—is an eco-friendly drive that showcases a variety of fuel-efficient vehicles available or soon-to-be available to the public. There are no categories, no separation of mainstream and luxury vehicles, nor any winners decided in …
Special EventsCadillac's Super Cruise: Next Step in Mobility
QUEBEC CITY, Quebec – I'm driving on the Autoroute 20 Ouest at a speed of 110 km/h from the coastal town of Kamouraska, situated on the south shore of the St. Lawrence River to the Quebec airport. Seems like a typical Thursday afternoon with a little rain sprinkled in for …
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