Tests and Features

Usually, establishing a luxury brand takes time and involves a lot of hard work and money. Ask Acura, Lexus and Infiniti, the three Japanese brands that come to life in the 80s and haven’t yet matched the aura and prestige of Mercedes-Benz and BMW. To sell luxury vehicles, a showroom …

The Car Guide recently drove the 2017 Genesis G90, the first model fully developed for the new luxury brand Genesis. It certainly won’t be easy for the Korean manufacturer to get a share of the premium-vehicle market, but it will be patient and is determined to succeed at some point.

The arrival of the 2017 Genesis G90 marks an important milestone for Korean manufacturer Hyundai, who is launching their new luxury division, Genesis. We all know that it’s practically impossible for a mainstream brand to stand out in the luxury-car business, even if its vehicles are competitive. Buyers not only …

The Car Guide is heading to Vancouver area this week in order to assist an important moment, our first drive of the of 2017 G90, the first model of Hyundai’s luxury brand, Genesis. The challenge won’t be easy since Acura, Infiniti, Lincoln and Cadillac are in a tough battle against …

It’s not easy for an everyday automaker to get into the luxury vehicle segment unless they’ve got a dedicated luxury brand. To seduce buyers, a brand needs enough prestige to highlight the exclusivity of its models—and that’s hard to pull off if you’re also making models for the average Joe.