Genesis to Offer EV-Only Lineup By 2025

Genesis, the young Korean luxury brand launched by Hyundai in 2015, is ready to take a whole new direction with nothing but purely electric vehicles starting from 2025.

More specifically, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs, devoting itself to building next-generation technology that draws better performance and efficiency, it said.

In the longer term, Genesis aims to become a 100-percent zero-emission vehicle brand by 2030 and achieve full carbon neutrality by 2035. Expect an EV lineup consisting of eight models, with global sales reaching 400,000 units per year.

Photo: Genesis

We’ve already met the first of those EVs, namely the GV60 compact crossover that was revealed a couple of weeks ago. Based on the new Electric-Global Modular Platform (E-GMP) like the Hyundai IONIQ 5 and Kia EV6, it will launch in North America in the second half of 2022.

Genesis promises “audacious technologies with breathtaking designs while providing sincere detail-oriented experiences.”

“Warm and exquisite care will be our differentiator,” added Luc Donckerwolke, Chief Creative Officer at Genesis.

Photo: Genesis

In the video released by the company, we can see various concepts for the future vehicles including so-called “Stage Doors” (the front and rear doors open in the opposite direction without a B-pillar), swivelling seats, mood lighting, climate control inspired by the Korean “Ondol” heating, and a premium surround sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.

Sounds great, doesn’t it?

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