Honda Trademark Filing May Hint at Future Off-road Models

The launch of the all-new 2021 Ford Bronco a few days ago isn’t just a direct shot at the Jeep Wrangler and a stunning example of what the Chevy Blazer could have been. It’s also the hottest topic across the industry and among SUV enthusiasts.

Now, many people are wondering: who will strike back first?

It’s possible the answer is… Honda. We’re serious—we think.

Photo: Honda

As reported by CarBuzz, the Japanese manufacturer has just filed an application to trademark the name Trailsport in the U.S. as it relates to "[a]utomobiles and automobile structural parts." This seems to suggest that Honda is considering one or more future vehicles specifically designed with trails and off-road driving in mind.

Most likely, we’d be looking at hardcore variants of existing models rather than brand new products. The Honda Passport, which is undoubtedly the most adventurous vehicle in the lineup right now, could be even more capable in Trailsport trim. Underbody skid plates, big all-terrain tires, extra body cladding, beefed-up suspension—you get the picture.

Photo: Honda Canada Inc.

The Ridgeline midsize pickup, which rides on the same chassis, appears to be a strong candidate, too. But would Honda dare to crank things up to the same level as, say, a Jeep GladiatorChevrolet Colorado ZR2 or Toyota Tacoma TRD Pro? That’s quite a big step.

Assuming the Trailsport treatment isn’t so radical, we could even envision an off-road-ready Honda Pilot or CR-V. Does that sound like something you would be excited about? Hopefully we’ll have more details soon.

Share on Facebook

More on the subject

News2022 Honda Civic to Reportedly Debut Next Spring
So, when will we see a brand new Honda Civic ? A lot of enthusiasts and customers want to know. After all, it’s still the best-selling car in Canada and the current (tenth) generation is about to enter its sixth year on the market after launching for 2016. Multiple sources …
NewsR.I.P. Honda Fit, Civic Coupe, Manual Accord
The purge continues. This time, Honda is announcing the end of not one but two cars that weren’t fortunate enough to be an SUV. Automotive News first reported the statements of Gary Robinson, assistant vice president of product planning at American Honda Motor. We at The Car Guide simultaneously received …
Test Drives2020 Honda CR-V: You Can’t Go Wrong
The Honda CR-V has been a leader among compact SUVs for the past two decades. A clever design, adequate performance and attractive pricing have made it a staple in Canada. The 2020 model gets a slight makeover and extra features to hopefully close the gap with the best-selling Toyota RAV4 …
Test Drives2020 Honda Passport: The Gentle Adventurer
The all-new Honda Passport is a pretty rare sight on the road. Since it went on sale in Canada last year, we’ve only come across a handful of them on the road. That’s understandable when you consider how much of a niche product the Passport is. It might not look …
NewsGM, Honda Create Auto Alliance in North America; What Next?
General Motors and Honda have signed a non-binding memorandum of understanding following extensive preliminary discussions toward establishing a North American automotive alliance, the two automakers announced today. The goal of said alliance is to cooperate in purchasing, research, development and connected services while designing a range of vehicles to be …
BeijingCould This be a Preview of Honda’s Future Electric SUV?
The 2020 Beijing Auto Show opened this past weekend with restrictions made necessary by the COVID-19 pandemic. But that’s not what we want to talk to you about. Honda was on hand to unveil an electric SUV concept—simply called “SUV E:Concept”—that foreshadows an upcoming production model to be built and …
News2021 Honda Ridgeline Gets Beefier, American-style Looks
As good as it is, the Honda Ridgeline is no match for its American rivals in terms of sales. It also sits well behind the class-leading Toyota Tacoma . Can a substantial redesign and update for 2021 help close the gap? Honda is certainly counting on it. First of all, …