Toyota

The Toyota Tacoma has been dominating the midsize pickup segment for a number of years, both in Canada and the U.S. Up north, it currently owns a 25-percent market share, with GM’s Chevrolet Colorado and GMC Canyon a close second. New generations are few and far between. The first one …

Toyota is no longer the maker of boring cars it used to be. Yes, there have been some exceptions featuring bold designs and fancy parts. The wedge-shaped, previous-generation Prius is one example, but in that case the company seemingly tried to do too much (or just didn’t know what to …

For the 16th year, Canadian Black Book (CBB) recently announced the winners of its Best Retained Value Awards, which measure how much of their original MSRP vehicles hold after four years of ownership. The average retained value across the industry is 77% of MSRP on 2020 model-year vehicles, down from …

The next-generation 2024 Toyota Tacoma will arrive in Canadian dealerships in January, but the good news is that you don’t have to wait to read our first driving impressions as our very own Antoine Joubert managed to take a bunch of models for a spin recently. Also, Toyota today announced …

What is it like being the most popular SUV in Canada right now? Not bad at all considering sales were up 32 percent after three quarters in 2023. But with so few changes in store for the upcoming 2024 model year, it’s pretty clear that the end is near. No, …

Three automakers make up the list of the most valuable companies on the planet according to Interbrand’s Best Global Brands 2023 ranking released this week. Toyota (6th, $64.5 billion USD), Mercedes-Benz (7th, $61.4 billion) and BMW (10th, $51.2 billion) have one thing in common: they boast some of the highest …

If you were wondering how the all-new 2025 Crown Signia could possibly fit in Toyota ’s growing lineup of SUVs and crossovers, wonder no more. Soon after its official debut on Tuesday night in Los Angeles, the automaker confirmed that the Venza will not return following the 2024 model year.

Toyota made quite a splash last year with the introduction of the Crown , a big, high-riding sedan with bold styling that sort of aimed to replace the departed Avalon in an agonizing market segment. As it turns out, it was only half the story. You see, the Crown is …

The midsize sedan market in Canada is crumbling. Last year, the 35,000 or so units accounted for just 2.4 percent of total new vehicle sales in the country. Driven by the Camry , Prius and Mirai , Toyota ’s share was a whopping 40.6 percent. Clearly, the Japanese automaker has …