Although it doesn’t have any hopes of ever catching the Americans in the full-size pickup segment, Toyota has wisely leveraged its strengths to stand out from rivals and please the Tundra ’s loyal customers. We’re specifically talking about the i-Force MAX hybrid powertrain that’s been available on several models since …

As a leader in hybrid technology, Toyota made a great move when it electrified its compact sedan five years ago, capitalizing on the huge popularity and stellar reputation of the Corolla while realizing that the Prius would probably never go mainstream due to its design and price. Granted, the latest …

Originally introduced last fall, the all-new 2025 Toyota Crown Signia is a five-passenger, hybrid-only midsize SUV that will take over the Venza and complement the Crown sedan when it goes on sale this summer. The company today released full details including prices for Canada. Unlike in the U.S., the Crown …

Toyota’s story in Canada started with three vehicles, namely the Publica, Crown and Land Cruiser. Sixty years later, the company marked this anniversary with the Canadian premieres of the brand new 2024 Land Cruiser and 2025 Crown Signia in Toronto. It all took place during a special event on Tuesday …