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Special EventsInside Look into Polestar: The New Guiding Star of Electrification
NEW YORK CITY – See if you've heard this before: boutique shops, concierge service, on-hand specialists and appointment-driven. It sure sounds like Apple’s store model. It's also the vision of Polestar, Volvo's first offshoot brand now specializing in electric, high-end performance. “We look outside the auto industry to define what …
First DrivesPolestar 1: A New 600-horsepower Performance Hybrid
SHANGHAI, China – Polestar 1. That is the name of the new 600-horsepower performance hybrid created by Polestar, the Volvo Group’s performance brand. Built in part on Volvo’s Scalable Product Architecture and featuring a carbon fibre body, Polestar 1 is a 2+2 grand touring coupé outfitted with an electric performance …


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GenevaPolestar: Meet the Hot New Swedish Brand
Nearly two years ago, Volvo announced that its high-performance division, Polestar, would become a standalone brand offering a full lineup of electrified vehicles while continuing to infuse sportier Volvo models with its unique technological know-how . Last year at the Geneva Auto Show, a first concept known as Polestar 1 …
New ModelsPolestar: A New Business Model
SHANGHAI, China – At the world premiere of the Polestar 1 in Shanghai, there was a lot of talk about the brand’s business model, as Polestar intends to become a digital car company and bring their cars to market using an all-inclusive, subscription-based service. Accordingly, the customer will not buy …


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