Mazda

Mazda is a smaller manufacturer whose pockets aren’t as deep as those of most competitors. To protect its long-term viability, Mazda has decided to let Honda, Toyota and Hyundai occupy the affordable segment, while it focuses on offering more luxurious—and more expensive—vehicles. Their goal is to increase profit margins and …

Mazda has spent years positioning itself as a maker of sporty vehicles that are fun to drive. The approach has certainly paid off, especially in Canada. Now the manufacturer wants to build on this reputation and step up their game to become a slightly more upscale brand. As a relatively …

The current generation of the Mazda3, which was introduced for the 2014 model year, has been good for the Japanese automaker. Although it didn’t sell quite as well than the first-gen model (2004-2008), it consistently ranked among the best-selling cars in Canada, at a time when consumers were shifting towards …

Mazda has been one of the last automotive manufacturers to integrate Apple CarPlay and Android Auto in their products, and it’s not because customers haven’t been asking for this feature. Some people went as far to say that wouldn’t purchase another Mazda if Apple and Android integration wasn’t available. That’s …

As I’m writing this, Mazda has already announced an updated version of its little roadster. The 2019 Mazda MX-5 will feature slightly more power from its naturally aspirated 2.0-litre four cylinder. You might imagine then, that reading a review of the 2018 model is irrelevant. Well, not exactly. Because many …

TORONTO, Ontario – In 1968, a little Japanese automaker set sail for the second biggest country in the world, hoping to expand its business and show the world that it was different from other companies. Mazda faced some troubled times over the course of its existence, but it’s still going …

TORONTO, Ontario – Since it first appeared on the market in 1989, the little Mazda MX-5 has won the hearts of many driving enthusiasts across the globe. The Miata, as it was known in the beginning, celebrated its 26th anniversary in 2015, just before receiving a total redesign. This fourth …

Last month, Mazda promised to expand its SUV and crossover lineup with a world premiere at the 2019 Geneva Auto Show . So here comes the all-new 2020 Mazda CX-30—naturally dressed in Soul Red Crystal Metallic—which becomes the second member of the new generation of Mazda vehicles after the redesigned …

Spring is about to arrive, and we’re finally decided to buy an affordable convertible. But which one should we choose? To help consumers make the right purchase, The Car Guide publishes every year its Best Buys in a host of various vehicle categories, including the convertible segment. The Best Buy …

During the Montreal International Auto Show, The Automobile Journalist Association of Canada revealed its category winners of its 2019 Canadian Car of The Year program. In the Small Car category, the 2019 Kia Forte took the title, and AJAC journalists gave it the highest subjective value rating. It beat the …

When Mazda introduced its SKYACTIV technology almost ten years ago, which extended to both platforms and powertrains, the automaker not only enhanced the driving dynamics of its cars and SUVs, but greatly improved their fuel economy as well. Mazda is striking again with its SKYACTIV-X technology , proving that the …

At the Montreal Auto Show , Mazda announced Canadian pricing for the new generation of its popular Mazda3. For the 2019 model year, the Mazda3 will start at $18,000 before freight and delivery charges. The Mazda3 Sport five-door variant will be available from $21,300. As is the case for the …

Year after year, The Car Guide publishes its Best Buy awards in a wide variety of categories, helping consumers make the right decision when they shop for a new vehicle. Obviously, this includes sport utility vehicles of various sizes, including the compact SUV segment. This year, the Mazda CX-5 won …

For many years now, automaker Mazda has been standing out from its rivals by the elegant design of its cars and SUVs. The creative talent of their designers doesn’t seem to be lacking inspiration by looking at the Mazda Vision Coupe. Unveiled at the Tokyo Auto Show in the fall …

We knew it was coming, and Mazda had teased us with some technical information, telling us the car would feature its revolutionary SKYACTIV-X engine , as well as an all-new platform and styling derived from the absolutely gorgeous Kai concept car it presented last yea…