Mazda

For mainstream brands, successfully selling a midsize, three-row SUV isn’t an easy task. The average number of children in North-American families isn’t rising, so the need for such a big vehicle isn’t always justified. And each model in this segment must battle about ten competitors. The number is about to …

Mazda caught the attention of many drivers in Canada with its decision to offer an all-wheel-drive option with the new-generation 2019 Mazda3. Other than the Subaru Impreza and more expensive models like the Volkswagen Golf R and Mercedes-Benz A-Class , compact cars equipped with AWD are few and far between …

Mazda is a smaller manufacturer whose pockets aren’t as deep as those of most competitors. To protect its long-term viability, Mazda has decided to let Honda, Toyota and Hyundai occupy the affordable segment, while it focuses on offering more luxurious—and more expensive—vehicles. Their goal is to increase profit margins and …

Mazda has spent years positioning itself as a maker of sporty vehicles that are fun to drive. The approach has certainly paid off, especially in Canada. Now the manufacturer wants to build on this reputation and step up their game to become a slightly more upscale brand. As a relatively …

The current generation of the Mazda3, which was introduced for the 2014 model year, has been good for the Japanese automaker. Although it didn’t sell quite as well than the first-gen model (2004-2008), it consistently ranked among the best-selling cars in Canada, at a time when consumers were shifting towards …

Mazda has been one of the last automotive manufacturers to integrate Apple CarPlay and Android Auto in their products, and it’s not because customers haven’t been asking for this feature. Some people went as far to say that wouldn’t purchase another Mazda if Apple and Android integration wasn’t available. That’s …

As I’m writing this, Mazda has already announced an updated version of its little roadster. The 2019 Mazda MX-5 will feature slightly more power from its naturally aspirated 2.0-litre four cylinder. You might imagine then, that reading a review of the 2018 model is irrelevant. Well, not exactly. Because many …

In an effort to comply with the new emission standards coming into effect in 2021 across Europe, Mazda is counting not only on its fuel-efficient new SKYACTIV-X engine, but also the launch of a fully electric vehicle by next year as well as a plug-in hybrid model by 2021 or …

In a recent presentation to investors spotted by Jalopnik , Mazda outlined a number of initiatives it plans to implement between 2020 and 2025 to continue its efforts to become a more premium brand, particularly when it comes to the next generation of Mazda vehicles. We’ve learned that the company …

Forget about the long-promised diesel version of the Mazda6 sedan. On Wednesday at the New York Auto Show, the 2019 Mazda CX-5 Signature Diesel was announced as the brand’s first diesel-powered vehicle in North America. Some will say it took more than a while, but I guess it’s better late …

Last month, Mazda promised to expand its SUV and crossover lineup with a world premiere at the 2019 Geneva Auto Show . So here comes the all-new 2020 Mazda CX-30—naturally dressed in Soul Red Crystal Metallic—which becomes the second member of the new generation of Mazda vehicles after the redesigned …

Spring is about to arrive, and we’re finally decided to buy an affordable convertible. But which one should we choose? To help consumers make the right purchase, The Car Guide publishes every year its Best Buys in a host of various vehicle categories, including the convertible segment. The Best Buy …

During the Montreal International Auto Show, The Automobile Journalist Association of Canada revealed its category winners of its 2019 Canadian Car of The Year program. In the Small Car category, the 2019 Kia Forte took the title, and AJAC journalists gave it the highest subjective value rating. It beat the …

When Mazda introduced its SKYACTIV technology almost ten years ago, which extended to both platforms and powertrains, the automaker not only enhanced the driving dynamics of its cars and SUVs, but greatly improved their fuel economy as well. Mazda is striking again with its SKYACTIV-X technology , proving that the …

At the Montreal Auto Show , Mazda announced Canadian pricing for the new generation of its popular Mazda3. For the 2019 model year, the Mazda3 will start at $18,000 before freight and delivery charges. The Mazda3 Sport five-door variant will be available from $21,300. As is the case for the …