2023 Nissan Ariya is Priced Above the Competition

No, Nissan’s new electric SUV still hasn’t launched in Canada. After a delay a more than a year, deliveries of the 2023 Ariya will finally begin late this fall for FWD models and early next year for AWD models.

However, we can now tell you how much the first customers will pay since Nissan Canada today announced the pricing details we were missing.

The cheapest option, starting at $52,998 plus $2,095 freight and PDI, is the Engage FWD model with a 63kWh battery and 214 horsepower. When selecting the dual-motor Evolve e-4ORCE that distributes 335 horsepower among the four wheels, the price increases to $60,598. Maximum range is an estimated 330-348 km (the official NRC ratings have yet to be posted).

Photo: Nissan

Most people will choose the bigger 87kWh battery, so they’ll be looking at a price of $59,498 in Venture+ FWD trim or $64,998 in Evolve+ FWD trim, both generating 238 horsepower. Their range is projected to reach 490 km and 465 km, respectively.

At the top of the ladder, the 389-horsepower Ariya Platinum+ e-4ORCE and Premiere e-4ORCE carry a price tag that’s really hard to swallow—remember, this is Nissan we’re talking about. The former starts at $69,198 and the latter is just two bucks shy of $70,000. They feature extra content and are consequently heavier, resulting in a maximum range of about 426 km.

Photo: Nissan

The company insists on the fact that all Ariya models get the Nissan Safety Shield 360 suite of six active safety features, ProPILOT Assist with Navi-link, ProPILOT Park one-touch parking assist, as well as wireless Apple CarPlay, wired Android Auto and Amazon Alexa. The 12.3-inch digital instrument panel is flanked by an equally sized centre touchscreen.

"The Nissan Ariya is an important part of our Ambition 2030 goals to drive electrified mobility for all," said Ken Hearn, Director of Marketing at Nissan Canada. "Ariya is a fully equipped all-electric crossover at an accessible price point, allowing Canadian customers to experience a seamless transition to driving electric."

Photo: Nissan

Accessible? Sure, the 2023 Nissan Ariya qualifies for the federal EV rebate of $5,000 and provincial rebates of up to $7,000, but it is still priced above most direct competitors including the Hyundai IONIQ 5, Kia EV6, Toyota bZ4X, Subaru Solterra and Volkswagen ID.4.

Oh, here’s an important detail we forgot to mention: reservations are closed until further notice. You can sign up on Nissan Canada’s website to receive updates and news about the vehicle and be alerted when the company starts taking reservations again. Our very own Julien Amado was invited to the North American media launch of the Ariya this week, so don’t miss his detailed account and first-drive impressions here on The Car Guide.

Share on Facebook