2023 Toyota Crown is the Avalon Replacement You Never Expected

After eliminating the Avalon in Canada for 2022, Toyota will do the same in the U.S. for 2023. That makes perfect sense—consumers no longer seem to care about conventional full-size sedans. However, the automaker has found a surprising and intriguing replacement.

Meet the all-new 2023 Toyota Crown!

A Sedan for the SUV Crowd

Unveiled in a world premiere today, the Crown will go on sale in Canada this fall—exactly 50 years after one of its forebearers left the North American market (the name has been around since the Toyopet Crown introduced in 1955 and has evolved through 15 generations over time).

Photo: Toyota

This reinterpretation of the Japanese classic is shaped like a high-riding, boldly styled sedan that wants to play in the same league as those SUVs everyone is crazy about. While cargo space is not yet specified, the Crown shares its TNGA-K platform with other Toyota cars and crossovers. It comes standard with electronic AWD and a newly designed suspension with a multi-link setup in the rear, plus 19- or 21-inch wheels depending on the model.

Two Hybrid Options

In XLE and Limited trim, the 2023 Toyota Crown combines a naturally aspirated 2.5-litre four-cylinder engine with two electric motors and a CVT. Output is 236 horsepower, and Toyota says that torque split can vary from 100-0 to 20-80 depending on the conditions. Fuel consumption is just 6.2 L/100 km.

Photo: Toyota

Meanwhile, the top-line Platinum model with Hybrid MAX technology uses a turbocharged 2.4-litre four-cylinder engine (delivering peak torque from 2,000-3,000 rpm) along with two electric motors. The combination produces 340 horsepower, while a more advanced AWD system adjusts torque distribution from 70-30 to 20-80. Here, fuel consumption amounts to 8.4 L/100 km.

In addition to EV, Eco, Normal and Sport modes, the Crown Platinum offers Sport+, Comfort and Custom modes, the latter allowing drivers to pick the settings they want. It’s also the only model to get a six-speed automatic transmission and adaptive variable suspension for a more engaging driving experience.

Unique Looks

It’s hard to categorize or define exactly what the 2023 Toyota Crown is since it looks like nothing else on the road right now. We’re a far cry from the late Avalon, that’s for sure. The exterior is sporty and aerodynamic, with contrasting elements on the body and a long, fastback-style roofline. Generous ground clearance makes access to the cabin easier and elevates the driving position for improved visibility on the road.

Photo: Toyota

In the rear, the taillights are just a thin, full-width LED strip, while the tailpipes are smartly concealed. The Platinum model (the red one on the pictures) stands out with larger wheels and a black treatment at both ends.

Quiet and High-Tech Interior

Inside, the 2023 Toyota Crown has benefited from a focus on styling and noise insulation, not to mention comfort and technology. All models feature acoustic glass, eight-way power adjustable front seats, a 12.3-inch digital instrument cluster and a similarly sized touchscreen.

Photo: Toyota

Toyota’s new infotainment system is included, of course, complete with a virtual assistant, cloud-based navigation, over-the-air updates and several connected services. Wireless Android Auto and Apple CarPlay is another goodie.

Limited and Platinum models add genuine leather, a panoramic roof, LED ambient lighting, as well as ventilated front seats and heated rear seats. The Toyota Safety Sense 3.0 suite of advanced driver assistance systems rounds out the highlights along with parking assist supporting both parallel and perpendicular manoeuvres.

Photo: Toyota

Nice move, Toyota. Pricing for the all-new Crown will be announced closer to launch this fall. 

Share on Facebook

More on the subject

News2023 Toyota Corolla Cross Hybrid Brings Extra Efficiency
True to its word, Toyota is adding a hybrid variant of the Corolla Cross for the 2023 model year. The new Toyota Corolla Cross Hybrid will hit the market later this year, offering more power and better fuel economy than its gasoline sibling. The vehicle is estimated by the manufacturer …
NewsToyota Camry, Venza Dial Up Style Factor for 2023
Toyota fans looking for extra flair will have more options to choose from for 2023. More specifically, the Venza hybrid crossover and the popular Camry sedan both get styling updates. The former joins other Toyota models in offering a darker-looking Nightshade Edition. Available in Celestial Black, Wind Chill Pearl or …
News2023 Toyota Highlander: V6 is Out, New Multimedia System is In
Toyota’s love affair with naturally aspirated engines is starting to fade, as now evidenced by the updated Highlander . For 2023, the popular Japanese midsize SUV replaces the good old 3.5L V6 with a new turbocharged 2.4L four-cylinder engine shared with the Lexus NX 350 . Output is down from …
NewsToyota Crown Family Includes Three More Body Styles
The all-new 2023 Toyota Crown that made its global debut last Friday will hit the Canadian market later this year in the form of a bold, high-riding sedan—and a replacement for the departed Avalon in a world obsessed with SUVs and crossovers. But as we saw during Toyota’s presentation, the …
NewsToyota, Lexus Extend Connected Services Trials to 10 Years
Connected services in cars and via mobile apps are rapidly spreading across the auto industry. Many customers love them—until the free trials end and they have to start paying monthly fees to keep using these services. Good news if you plan to buy a new Toyota or Lexus : the …
Hybrid/Plug-in HybridToyota Boss Confirms Crown Prime PHEV for North America
Since Toyota resists embracing EVs and instead prefers to focus on hybrids, it’s safe to expect more models of the latter to join the lineup in the near future. In fact, some of the Japanese automaker’s current vehicles are exclusively available with a hybrid powertrain, such as the Sienna minivan …
News2023 Toyota Crown to Start at $45,590 in Canada
The all-new 2023 Toyota Crown will not arrive in Canadian dealerships this fall as initially announced but rather early in 2023. The company today released pricing details for its unique, hybrid-only sedan offering and Avalon replacement. Let’s start with the Crown XLE, which carries a base MSRP of $45,590. Standard …
First Drives2023 Toyota Crown: Not Your Ordinary Sedan
It seems like every day we’re reporting about—and crying over—the demise of the traditional sedan here in North America, where people are massively going crazy about SUVs. Despite launching in Japan as a crossover, the all-new Crown is being advertised as a sedan on these shores. Are we missing something, …
Test Drives2023 Toyota Crown: A Crown Without a Kingdom
This is the year we have to say goodbye to the Nissan Maxima , Chrysler 300 and Dodge Charger . Oh, and the Kia Stinger , too. Before those the Chevrolet Impala, Volkswagen Arteon and Toyota Avalon all left the segment. The last one, however, is getting pretty unique replacement.