Taycan’s Success is Proving Too Much for Porsche to Handle

The first few months following the debut of the Porsche Taycan in September 2019 were extremely encouraging for the fully electric sports sedan. Then the COVID-19 pandemic happened. But earlier this year the company added the Taycan Cross Turismo and demand has kept growing ever since.

The Taycan is now a victim of its own success as Porsche achieved its goal of selling 20,000 units globally in 2021 after a little more than six months.

Following the pace set by the legendary 911—unsurprisingly, the Cayenne and Macan still lead Porsche sales—the Taycan could realistically top 40,000 orders by December 31, mostly thanks to customers in China and the U.S.

Of course, Porsche doesn’t have the capacity to build as many units, meaning Taycan buyers will have to wait significantly longer to take delivery of their car.

Photo: Marc Lachapelle

It’s pretty remarkable when you consider how expensive the Taycan is. In Canada, there are seven models to choose from with prices ranging from $119,900-$218,000 before you add the inevitable options and dealer fees. The RWD-only Taycan is not sold here, which would have given customers a more affordable option.

Clearly, Porsche’s electrified models are generating a lot of interest, proving the company was right to take that path sooner rather than later. The future 911 Hybrid may disappoint some purists, but we bet a larger number of people will be willing to spend big bucks to get one.

Watch: 2021 Porsche Taycan Cross Turismo Expands Taycan Lineup

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