Tests and Features

Launching a new luxury car brand takes guts, determination and deep pockets. However, Hyundai is pretty confident that over time, its Genesis brand will spread its wings and become a sought-after alternative to the German luxury marques. Or at least, to Lexus, Infiniti and Acura. To make Genesis’ launch even …

MONT-TREMBLANT, Quebec – The German brands should start worrying now. A little. To keep the Japanese brands from taking control of the luxury compact-car segment, Audi, BMW and Mercedes-Benz have been redefining what customers want and need in such a vehicle. Today, those buyers want sportiness, style, comfort and prestige …

The G70 is the luxury brand’s new compact sedan, and its answer to the well-established players in the segment such as the Audi A4 , the BMW 3 Series , the Cadillac ATS , the Infiniti Q50 , the Lexus IS and the Mercedes-Benz C-Class . Its price ranges from …

Usually, establishing a luxury brand takes time and involves a lot of hard work and money. Ask Acura, Lexus and Infiniti, the three Japanese brands that come to life in the 80s and haven’t yet matched the aura and prestige of Mercedes-Benz and BMW. To sell luxury vehicles, a showroom …

The Car Guide recently drove the 2017 Genesis G90, the first model fully developed for the new luxury brand Genesis. It certainly won’t be easy for the Korean manufacturer to get a share of the premium-vehicle market, but it will be patient and is determined to succeed at some point.

The arrival of the 2017 Genesis G90 marks an important milestone for Korean manufacturer Hyundai, who is launching their new luxury division, Genesis. We all know that it’s practically impossible for a mainstream brand to stand out in the luxury-car business, even if its vehicles are competitive. Buyers not only …

The Car Guide is heading to Vancouver area this week in order to assist an important moment, our first drive of the of 2017 G90, the first model of Hyundai’s luxury brand, Genesis. The challenge won’t be easy since Acura, Infiniti, Lincoln and Cadillac are in a tough battle against …

It’s not easy for an everyday automaker to get into the luxury vehicle segment unless they’ve got a dedicated luxury brand. To seduce buyers, a brand needs enough prestige to highlight the exclusivity of its models—and that’s hard to pull off if you’re also making models for the average Joe.