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NewsLincoln Could Bring Back Its Old Names
How many of you are capable of telling apart the various vehicles in the Lincoln lineup by their names alone? The current naming scheme -which consists of adding a random letter after the MK prefix- is not only bland, it's very confusing: what's the difference between an MKZ and an …
Technology/Autonomous VehiclesNew Revel Sound System For Lincoln
Those who know their home entertainment systems have heard the Revel name: it is a division of Harman International (ever heard the name Harman-Kardon?) that is known for their speakers and their high-quality amplifiers. After a partnership with Ford, buyers who are looking for the ultimate sound system in their …
NewsFord Injects $5 Billion To Save Lincoln
Ford’s new CEO, Mark Fields, has a dream: to see the Lincoln brand rise again and become a worthy rival to Cadillac, Mercedes-Benz and Lexus. To do so, he recently doubled the funds that will be allocated to Ford’s luxury division, going from 2.5 to 5 billion dollars over a …
NewsA New Smell For Lincoln
Right now, Lincoln is desperately trying to lure customers into its showrooms. While other manufacturers would try to give their vehicles a competitive edge, Ford's luxury division chose a radically different method: they partnered with a renowned perfumer, Rene Morgenthaler, to develop a new smell that would be associated with …
RecallsAnother 1.3 Million Recalls for Ford
Another recall landed on my desk this morning, this time targeting Ford. More than 1.3 million vehicles have to be repaired for various problems. The biggest part of this huge number comes from the 2011-2013 Explorer and 2008-2011 Escape. These vehicles were found to present various power steering problems that …
NewsHow Much is the 2015 Lincoln Navigator Worth?
After unveiling the latest version of its full-size SUV, the Navigator, Lincoln released the big vehicle’s price range. Starting at $62,475 for a 2WD version (keep in mind this is in the United States - we don’t get a rear-wheel drive version in Canada), the Navigator can then be equipped …
RecallsThe Great Spring of Recalls: it’s Ford’s Turn!
After GM and Chrysler, it is now Ford’s turn to initiate a couple of recalls for their vehicles. They announced two at the same time, but according to the manufacturer, they are not related. The first one targets about 386,000 Ford Escapes built between 2001 and 2004. These cars were …
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