All-New Lamborghini Urus SE Debuts in Toronto, Here’s How Much it Costs

Following its global premiere in Beijing on April 24, the all-new Lamborghini Urus SE made a first appearance in Canada during a private event at The Symes in Toronto on Wednesday night.

“The Urus accounts for over 54 percent of Lamborghini sales in Canada and our new Urus SE is the next step in the evolution of the Super SUV and our Direzione Cor Tauri 2.0 strategy, the plan to electrify our entire range,” Lamborghini Americas CEO Andrea Baldi told us while confirming that the gas-only Urus S and Performante models will retire before the end of 2024 (all remaining units are spoken for).

Photo: Lamborghini

That’s right: the only Urus available beginning next year will be the plug-in hybrid. Featuring a twin-turbo 4.0-litre V8 engine that’s paired with an electric motor mounted inside the eight-speed automatic transmission, the Urus SE delivers a total of 789 horsepower at 6,000 rpm, eclipsing the standard Urus (657 horsepower), along with 701 lb-ft of torque. The result is 0-100 km/h acceleration in 3.4 seconds.

On twisty roads as well as race tracks, the new SE-exclusive longitudinal electric torque vectoring system distributes torque variably and continuously between the front and rear axles. Combined with the multiple drive mode configurations, it makes a huge difference in terms of driving experience, Baldi said.

Photo: Lamborghini

By the way, the powertrain is very similar to that of the new Porsche Cayenne Turbo E-Hybrid (729 horsepower), including the 25.9kWh lithium-ion battery located below the cargo floor and above the electronically controlled rear differential. Lamborghini claims more than 60 km of pure electric range based on the WLTP test cycle, but the NRC estimate for Canada has yet to be posted.

Now, the big question is, how much does the Lamborghini Urus SE cost? Baldi announced a starting price of $304,100 in Canada which, amazingly, is on par with the current Urus price range. A similar strategy is being applied south of the border. And considering that the Urus SE doesn’t compromise on comfort and targets the same type of drivers, as Baldi noted, it’s easier to understand why Lamborghini made the decision to drop both the Urus S and Performante.

Photo: Lamborghini

Customers who've already made a reservation will begin taking delivery starting from the beginning of 2025, but if you order one today, you'll have to wait at least until the second half of 2025. 

Could we see an Urus SE Performante further down the line? Baldi was all smiles as we asked him that question, and he didn’t close the door, so that looks like a real possibility. But for the immediate future, the company from Sant’Agata Bolognese is more focused on launching the hybrid successor to the Huracán, which is expected to debut this summer as the Temerario.  

Watch: Lamborghini Huracán Sterrato is a Wild Off-Road Supercar

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