2021 Montreal and Toronto Auto Shows to be Held Virtually

UPDATE (11/19/2020): The virtual edition of the 2021 Montreal and Toronto auto shows has been cancelled. Below is the original story.

Due to recent pandemic outcomes and the uncertainty about easing the public health measures surrounding indoor public event gatherings of more than 250 people in the coming months, the organizers of the Montreal Auto Show have decided to cancel the event set to take place at Palais des Congres early next year.

Instead, there will be a special virtual edition to be held online from January 20 to 24, 2021.

At a time when the majority of public events—not just auto shows—are being cancelled or postponed, the Montreal Auto Show wanted to reinvent itself and maintain its presence in January.

"It would have been easy to make the decision to just skip a year, but we wanted to keep this tradition going in January despite the absence of the in-person event,” said Francois Boisvert, president of the 2021 Montreal Auto Show.

The virtual platform will showcase exhibitors on a 3D floor plan, allowing “visitors” to search exhibitors, new vehicle models, car manufacturers' offers, special promotions, and live chat with representatives during the five-day event. Best of all, access will be free of charge.

Same Thing in Toronto

Similarly, the Canadian International AutoShow in Toronto will go solely virtual in 2021 as a result of the ongoing concerns about the COVID-19 pandemic and continued safety measures to stem the spread of the virus.
While mass indoor gatherings remain prohibited in Canada’s largest market, the Trillium Automobile Dealers Association (TADA) has taken the decision to postpone the in-person event to February 2022 and focus on delivering an immersive world-class automotive showcase on a virtual platform instead.

“With restrictions to public gatherings in Ontario limited for the foreseeable future, our annual automotive showcase that attracts more than 330,000 visitors on average each year simply couldn’t be considered at this time,” says AutoShow General Manager Jason Campbell. 

“The AutoShow has become a must-visit showcase for both new car buyers and automotive enthusiasts alike, and we’re still committed to ensuring that the hundreds of thousands who would normally visit the Show in person to learn, explore and be fascinated by the latest  innovations on offer, will continue to be able to engage with this great event – just in a new, more widely accessible way.”
More details on the virtual Montreal and Toronto auto shows will be available in the coming weeks. 

Share on Facebook

More on the subject

Los AngelesConfirmed: Los Angeles Auto Show Postponed Until May 2021
The organizers of the Los Angeles Auto Show have confirmed unofficial reports from earlier this week: the 2020 edition scheduled in November will not take place due to the COVID-19 pandemic. Instead, the event will move to May 21-31, 2021. Two press days will lead up to the show on …
SEMACOVID-19: 2020 SEMA Show is Cancelled
After releasing an update last month saying the 2020 event was still on track for November, SEMA Show organizers have now opted for a cancellation. That’s another auto show that falls victim to COVID-19 following Geneva , New York , Beijing, Detroit , Paris and many more. Efforts to limit …
NewsFirst Auto Show Since COVID-19 Pandemic Opens in Bangkok
The 41st Bangkok International Motor Show opened on Wednesday after being postponed twice earlier this year. It’s the first major auto show to take place anywhere in the world since the COVID-19 pandemic started in late February. Of course, Bangkok doesn’t have the same prestige or significance as Geneva, New …
GenevaGeneva Auto Show Cancelled for 2021, Maybe Beyond
The Geneva Auto Show was one of the first collateral victims of the COVID-19 pandemic in the auto industry. The traditional early-March event was cancelled in 2020 and we’ve just learned that it won’t take place in 2021 either. The organizers have not only abandoned their plans for next year, …
DetroitDetroit Auto Show Pushed to September 2021
After cancelling the 2020 edition due to COVID-19, the organizers of the North American International Auto Show (NAIAS) in Detroit announced they are moving the event to a later date next year. Originally planned for June 2021 (after being held for decades in January), the Motor City classic will run …