Buick’s Encore Is More Popular Than Expected

Have you noticed how many Buick Encores are running around on the streets? Your eyes are not playing tricks on you; Buick’s smallest offering is incredibly popular across North America.

General Motors received a lot of flak for some past practices, but one thing’s certain: it knows when it has a winner on its hands. After a quick assessment of 2014’s sales numbers, a decision to increase production by 50% for North America was reached. Factories in Mexico, Korea and Spain will see their workforce increased in an effort to churn out more Encores.

The Buick Encore and its cousin the Chevrolet Trax are pretty much alone in their segment right now. With sales in Canada that jumped by 53% in the last year alone, it’s easy to see that this market will grow exponentially.

With the new Honda HR-V and Mazda CX-3 arriving in dealerships shortly, GM has its work cut out if it wants to maintain strong sales in this segment… And having a well-stocked inventory of available cars is a strategy that has worked well over the years for them.

Share on Facebook

More on the subject

First Drives2013 Buick Encore: Small, but fully a Buick
When the financial crisis struck at the end of the last decade, GM management decided to keep the Buick Division while shutting down Pontiac and Saturn. It was a move that surprised many, to say the least. They reasoned that Buick enjoyed tremendous popularity in China, the world’s biggest automobile …
Test Drives2013 Chevrolet Trax: Thank Heaven for Genetics
Although it may not seem like it, humans are evolving slowly but surely. And the same is true for the cars we design. Take the Chevrolet Trax, for example. It’s an evolution of the Sonic sub-compact, but it’s considerably more attractive. Hope springs eternal. Chevrolet likes to play up the …
New York2017 Buick Encore: What Can we Expect?
Rumors are currently flying around Buick’s urban SUV, the Encore. This model hasn’t received a significant update since 2012, which means it is more than due for upgrades. At The New York Auto Show, we will be able to see the 2017 Buick Encore. So what can we expect? First …
Comments