Special Events

Special EventsMazda Canada Celebrates its 50th Anniversary
TORONTO, Ontario – In 1968, a little Japanese automaker set sail for the second biggest country in the world, hoping to expand its business and show the world that it was different from other companies. Mazda faced some troubled times over the course of its existence, but it’s still going …
Special EventsMazda Celebrates the Millionth MX-5 with Stop in Canada
RICHMOND HILL, Ontario – For 27 years, the Mazda MX-5, otherwise known as the Miata, has changed the way we think of cars, and garnered a cult following in the process. It all started with a sketch from Bob Hall, then General Manager of Product Planning and Tom Matano, the …
Special Eventsi-ACTIV: Mazda’s Take on All-Wheel Drive
CRESTED BUTTE, Colorado — Some manufacturers pride themselves on offering the best all-wheel-drive system on the market. Others enjoy an enviable reputation for their four-wheel drive systems. Now Mazda is throwing its hat in the ring with a rather convincing demonstration of its drivetrain’s potential. To do so, Mazda hosted …
Special EventsMazda Adventure Rally: The Conclusion
On the morning of the third and final day of the Mazda Adventure Rally, our morale was pretty low. From a purely mathematical perspective, the Car Guide’s team was out of the game. The silver lining, of course, was that we still had a gorgeous drive ahead of us! Whereas …
Special EventsMazda Adventure Rally: Days 1 and 2
If you aren’t familiar with the Mazda Adventure Rally, let me fill you in. For the past three years, Mazda has been organizing a rally that gets various media teams to vie for points by completing various challenges over the course of several days. The team with the most points …
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