First Drives

This may seem anachronistic, but to succeed in the luxury and semi-luxury car category, you have to market an entry-level compact model. It helps increase your total number of clients and introduce them to the brand so that, one day, they might upgrade to a more luxurious model. Audi, BMW …

Ask anyone what they think of Buick cars and they’ll tell you that they’re for old geezers and that they have ultra-soft suspension, imprecise steering and below average performances. And, truth be told, this description was bang on a little less than a decade ago. Now, this brand, which is …

When General Motors underwent restructuring last year, many believed that the Buick division would be sacrificed. Not only did it have few models to offer, but its sales were less-than-stellar compared to the Pontiac division. Indeed, people were surprised when Pontiac was laid to rest while Buick was given the …

This new Buick sure is Allure-ing! Sorry, but I couldn’t resist the temptation of this little play on words following General Motors’ decision to go back to the original name of its intermediate Buick. If only fools never change their minds, then GM has proven its wisdom. Time will tell …