Tests and Features

If there's one automaker that truly deserves credit for allowing a certain degree of their unhinged, unabashed enthusiasm for the automobile influence their designs, it simply must be Mazda. Sloughing off one of the world's most staid, rigid, and regimental cultures in favour of such vehicles as the deranged, twin …

In Quebec, the subcompact car market is considerable, as buyers have a real appetite for affordable, fuel-efficient cars. So it’s no surprise that many automakers achieve their best sales figures in this category in la Belle Province. Mazda is a relative newcomer to this segment, as it only decided to …

The day your humble and eminently competent servant photographed the Mazda MX-5, the temperature was 26 degrees Celsius and about 35 with the Humidex. Fortunately, that warm weather will be back soon. If the sun was an automobile, it would be the Mazda MX-5. It is nothing short of happiness …

For years now, Mazda has been describing the wonders and promise of a new technical philosophy called Skyactiv. The Car Guide team has already described it to you in detail. But to sum up in a few words what could easily take hours to explain, Mazda’s engineers called into question …

Mazda recently implemented its ambitious SKYACTIV technological program, which aims to reduce fuel consumption while improving handling and fun. The first salvo was fired in September 2010 during a presentation of this technology’s ins and outs to journalists. The CX-5, whose prototype was unveiled at the Geneva Auto Show in …

More than a year has passed since Mazda unveiled its SKYACTIV technology, which is designed to cut fuel consumption in both gas and diesel engines. Anyone who follows the automotive news has heard that Mazda has developed various technologies for engines, transmissions and platforms to ultimately improve vehicle performance while …

Think of Mazda’s SKYACTIV technology, unveiled in September 2010, and reduced fuel consumption immediately comes to mind. But while it’s true that when paired with new engines and transmissions it helps substantially lower fuel consumption, that’s not all SKYACTIV technology does. Indeed, its overall design touches on all of the …

Many people were surprised to learn that the first Ford Fusion was built on the same platform as the Mazda6. Yes, indeed. Ford was a major shareholder at Mazda, and the two companies had already joined forces on a number of different models. This also explains why Focuses were derived …

Before getting to the car, a quick side note about language. In Mazdaspeak, "Zoom Zoom" refers to inspired sport driving. This term is used by Mazda worldwide, except in Quebec, where they say "Vroom Vroom." Interesting? Perhaps. But you’re probably more interested in knowing just how the Zoom and Vroom …

Avant de passer à la voiture, juste un mot pour souligner que le titre n’est pas erroné. J’ai remplacé Vroom Vroom par Zoom Zoom, puisque cette appellation est utilisée partout sur la planète, sauf au Québec, où on utilise Vroom Vroom. Pourtant, les onomatopées utilisés ici représentent mal la philosophie …