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Ford’s new CEO, Mark Fields, has a dream: to see the Lincoln brand rise again and become a worthy rival to Cadillac, Mercedes-Benz and Lexus. To do so, he recently doubled the funds that will be allocated to Ford’s luxury division, going from 2.5 to 5 billion dollars over a …

Right now, Lincoln is desperately trying to lure customers into its showrooms. While other manufacturers would try to give their vehicles a competitive edge, Ford's luxury division chose a radically different method: they partnered with a renowned perfumer, Rene Morgenthaler, to develop a new smell that would be associated with …

Another recall landed on my desk this morning, this time targeting Ford. More than 1.3 million vehicles have to be repaired for various problems. The biggest part of this huge number comes from the 2011-2013 Explorer and 2008-2011 Escape. These vehicles were found to present various power steering problems that …

After unveiling the latest version of its full-size SUV, the Navigator, Lincoln released the big vehicle’s price range. Starting at $62,475 for a 2WD version (keep in mind this is in the United States - we don’t get a rear-wheel drive version in Canada), the Navigator can then be equipped …

After GM and Chrysler, it is now Ford’s turn to initiate a couple of recalls for their vehicles. They announced two at the same time, but according to the manufacturer, they are not related. The first one targets about 386,000 Ford Escapes built between 2001 and 2004. These cars were …

DETROIT - The U.S. government is expanding an investigation into floor mats that interfere with pedals in Ford, Mercury and Lincoln cars. The National Highway Traffic Safety Administration was initially investigating 2010 Ford Fusion and Mercury Milan vehicles. Late last week, it said it also would look at those 2008 …

DETROIT - After years of dismal sales, Ford's Lincoln luxury brand is reintroducing itself with a new name and a new midsize sedan. The brand is returning to the name Lincoln Motor Co. as it launches its new MKZ sedan. That was its name before founder Henry Leland sold the …

Lincoln's decision to pursue volume over prestige could see the brand moving in a direction more similar to that of Buick than Cadillac - especially as it concerns China. Lincoln executives have made public the company's desire to become a household name in the Chinese market by the end of …

Well, they’ve only been in production for a few months, but Ford has already issued a recall for the Edge and MKX models. Acting fast to avoid a large-scale recall the likes of which would sound familiar to a certain Japanese auto giant, Ford’s deduced that just 71 vehicles left …

A recent altercation between Indian labourers and management in an auto parts plants has left Ford’s crossover plant idle. After persistent troubles and issues involving fired labourers and a striking work force, it came to blows as the striking workforce marched towards a group of men acting “at the behest” …