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Today is the day that Hyundai is officially launching their new luxury brand called Genesis. No longer will we find the Genesis sedan and the Genesis Coupe in Hyundai showrooms. The two brands will now be separate and Genesis will measure up to other similar manufacturers such as Acura, Lexus …

Hyundai’s new luxury sub-brand, Genesis, is slowly coming into focus, and we now learn the price of the upcoming Genesis G80 and G90. The more luxurious of the two, the G90 will start at $84,000 for the 3.3-litre, twin-turbo version. The V8 model will be priced at $87,000. As for …

Hyundai keeps on dissociating its most luxurious models from its core brand: today, we discover the 2017 Genesis G80, a rebadged version of the Genesis sedan. Visually, the only way to discern the G80 from its previous career as an upscale Hyundai is the badges. The car comes with bi-xenon …

Changes are afoot at Hyundai; not only has the Korean brand recently launched its Genesis luxury brand, but they are also more and more involved into building a performance brand named N. Seems like N wants to aim high: to make sure they have the necessary technical knowledge to develop …

Just five short weeks after announcing plans to spin off its Genesis nameplate into a luxury sub-brand , Hyundai has pulled the cover off a production version of the all-new G90. The first of six new Genesis models Hyundai plans to launch by 2020, the G90 shows off Equus-like proportions …

A while ago, Hyundai announced that they would launch a new sub-brand called Genesis (and rebrand the sedan that currently used this name). We now discovered the first vehicle of this line-up: the G90, which was previously known as the Hyundai Equus. Known in South Korea as the EQ900, the …

Hot on the heels of announcing a new standalone luxury brand , Hyundai has unveiled the first in its Genesis lineup, the range-topping G90 sedan. Renderings of the show a design language that is familiar for the brand, reflecting that of the current Genesis sedan , and even the smaller …

Hyundai is fully committed to its Genesis division; a few short days after announcing the creation of the brand and its nomenclature (the Genesis sedan will become the G80), the Korean automaker now shows us sketches of the next G90. As far as we can see, it’s pretty much a …

Weeks after unveiling a new performance sub-brand , Hyundai announced it will transform its Genesis nameplate into a new global luxury brand. Genesis "will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation," according to Hyundai. The rollout will begin …

Hyundai wants to compete with the world’s most recognized luxury brands, and has created a new brand help them move upmarket. The brand will be called Genesis. Hyundai already sells a luxury sedan and a sports coupe by that name in their product line-up, but that will soon change. According …