New Luxury Brand Genesis Now Open for Business

Today is the day that Hyundai is officially launching their new luxury brand called Genesis. No longer will we find the Genesis sedan and the Genesis Coupe in Hyundai showrooms. The two brands will now be separate and Genesis will measure up to other similar manufacturers such as Acura, Lexus and Cadillac.

To set itself apart, Genesis will offer its customers a unique experience, as all the brand’s vehicles will be sold via the web or in boutiques, rather than Genesis zones in Hyundai dealerships.

No need to leave home during the car-shopping process. Customers can simply schedule a demonstration and test-drive a Genesis with a representative at a location of their choice. Finance and leasing paperwork can also be filled out on the spot, in addition to leaving a down payment and order a new vehicle through a digital platform.

Pricing will be fixed and transparent, without any true opportunity to negotiate. However, the sales price will not only include freight and delivery charges, but also regular maintenance service and navigation system updates for five years or 100,000 kilometres, whichever comes first. A concierge service also covers the ownership period and includes picking up the vehicle for service, dropping off a courtesy car and returning the owner’s vehicle once the work is completed.

For now, only two models are offered, the G80 which is in fact the old Hyundai Genesis sedan as well as the G90, the brand’s flagship sedan. The Korean manufacturer plans to quickly expand their lineup in order to better rival its competitors. Michael Ricciuto, Genesis brand manager, mentioned that by 2021, we’ll see the arrival of the G70, a compact luxury sedan, as well as a sport coupe and two SUVs, a midsize and a compact. The sport coupe will turn up sometime next year, but since luxury SUVs are popular right now, Genesis will certainly want to launch one pretty soon.

Share on Facebook

More on the subject

BlogThe New Genesis Brand: Six Models by 2021
The Car Guide recently drove the 2017 Genesis G90, the first model fully developed for the new luxury brand Genesis. It certainly won’t be easy for the Korean manufacturer to get a share of the premium-vehicle market, but it will be patient and is determined to succeed at some point.
First Drives2017 Genesis G90: a Historic Moment for Hyundai
The arrival of the 2017 Genesis G90 marks an important milestone for Korean manufacturer Hyundai, who is launching their new luxury division, Genesis. We all know that it’s practically impossible for a mainstream brand to stand out in the luxury-car business, even if its vehicles are competitive. Buyers not only …
BlogFive Questions for the President of Hyundai on the New Genesis Brand
It’s not easy for an everyday automaker to get into the luxury vehicle segment unless they’ve got a dedicated luxury brand. To seduce buyers, a brand needs enough prestige to highlight the exclusivity of its models—and that’s hard to pull off if you’re also making models for the average Joe.
New YorkThe Genesis Essentia Concept is Absolutely Stunning
NEW YORK CITY – Since Genesis has become a standalone brand, it has had the opportunity of being much more creative and adventurous than its rivals. At the moment, the brand only sells three sedans and seeks ways of expanding its image. The Essentia concept, unveiled at the New York …