Polestar: A New Business Model
Polestar - A new business model. Polestar 1 is built on Volvo's Scalable Product Architecture and is powered by hybrid-electric drive, with two electric motors driving the rear wheels and Volvo's Drive-E supercharged and turbocharged gasoline engine driving the front wheels. Total power output is 600 horsepower and Polestar 1 can be driven in fully electric mode for 150 kilometres.
Polestar - A new business model. Jonathan Goodman, COO of Polestar explains that the brand intends to become a digital car company and bring their cars to market using an all-inclusive subscription-based service. Accordingly, the customer will not buy or lease a Polestar, but will pay a monthly fee for two or three years to use the vehicle. This fee is described as all-inclusive meaning that will also cover maintenance and repairs, as well as insurance and access to on-demand services.
Polestar - A new business model. During the Polestar press conference at the Yuz Museum in Shanghai, Jonathan Goodman, COO of Polestar, explains that a series of on-demand services will also be provided through a new Polestar app.
Polestar - A new business model. Customers will be able to spec and order their Polestar online and have it delivered to a location of their choosing, be it at home or work. Polestar will also have “Polestar spaces” located in various cities for customers who wish to see the car up close, book a test drive or get advice from a company representative on how to spec it, but this process will not be required for the customer to order a car, it will simply be offered to him.
Polestar 1 - A new business model. Polestar 1 is a performance electric hybrid car that will be available though a subsciption-based service.
Polestar - A new business model. Polestar 1 is a GT car with a 2+2 seating configuration.
Polestar - A new business model. The interior of Polestar 1 is identical to vehicles from the Volvo brand, with the exception of select trim pieces.
