Authors

Antoine Joubert

Antoine was a motor vehicle enthusiast long before he could even say the word “car.” In fact, his first utterings were probably the rumblings of an engine. By the age of four, he knew the logos for different vehicle makes and by the time he was six, he could tell what type of car was driving past based on its sound. Buying toys for the young lad was easy enough—all he wanted were Matchbox, Hot Wheels and Majorette model cars so that he could modify them, paint them and race them!

His passion for automobiles is long-standing and has never wavered. Like many car buffs, he grew up reading the Guide de l’auto (and he still owns all the old copies) but he has since broadened his library to several other publications. Antoine has been an automobile journalist for nearly 20 years and through his work he shares his vast knowledge and uncensored opinions.

As a multidisciplinary communicator, Antoine can be seen on TV, heard on the radio, read online or followed on social media. But whatever you do, don’t ask him about what his dream car would be. This is a man who could never settle for a single car!

Most recent articles

Test Drives2022 Nissan Frontier: My, How Times Have Changed4.5/5
True story: I attended the media presentation of the previous-generation Nissan Frontier just a few days before my daughter was born. I even used that truck to get to the hospital and later return home. My baby girl is now 17 years old, and ironically the Frontier didn’t change at …
Test Drives2021 Chrysler Grand Caravan: The Reign is Over3.0/5
The old but successful Dodge Grand Caravan is dead now, much to the chagrin of budget-conscious Canadian families. Meanwhile at Chrysler, the Pacifica is a high-quality though expensive product that still can’t sell in respectable numbers. In order to attract customers looking for a more affordable minivan, the brand launched …
BlogImperium Motors Makes Great First Impression in Canada
The onslaught of electric vehicles is only beginning, so don’t be surprised to see new car companies arrive and try to show struggling legacy automakers how it’s done. Sweden’s Polestar was the big name last year. Now, it might be Imperium Motor Company’s turn. Starting in December 2021, the California-based …
First Drives2022 Jeep Grand Wagoneer: Grand Return3.5/5
As strange as it may seem in this day and age, full-size SUVs are increasingly popular. In 2019, before the pandemic, they were one of the fastest-growing segments in the industry, led by GM’s revamped trio. Also, demand for capable SUVs that can tow heavy loads, haul lots of stuff …
First Drives2021 Ford Bronco: The Real Deal4.0/5
A few colleagues and I took turns behind the wheel of a Bronco Sport as we headed to the media launch of the all-new and highly anticipated 2021 Ford Bronco at the Canadian Tire Motorsport Park in Bowmanville, Ontario. The smaller Bronco is not a sporty SUV by any stretch, …
Test Drives2022 Honda Civic: Back on Top4.0/5
Honda was forced to alter its plans considerably in the past 18 months, much like every other automaker. The difference is that its two best-selling products, the CR-V and Civic , are built right here in Canada, with the latter introducing a brand new generation for 2022. The outgoing model …