New 2023 Honda Accord Priced Above CR-V and Every Rival

Honda won’t please sedan enthusiasts (the few that remain) or budget-conscious families with the recent pricing announcement for the new 2023 Accord, which will arrive in Canadian dealerships in February in the case of the base EX model or April in the case of the gas-electric Sport and Touring models.

The completely redesigned Japanese midsize sedan starts at $38,780 including freight and PDI—an increase of more than $3,300 from 2022 and over $10,000 from five years ago when the previous generation hit the market.

And get this: the Accord is now more expensive than the equally new CR-V, which retails from $36,855 for 2023 (freight and PDI included). No wonder people are discarding passenger cars and buying SUVs instead.

For that kind of money, Accord customers get a turbocharged 1.5-litre engine producing 192 horsepower (same output as before, but with a number of enhancements), a power sunroof, dual-zone automatic climate control, 17-inch Pewter Gray alloy wheels and an eight-way power-adjustable driver’s seat.

Now exclusively hybrid, the more upscale Accord Sport and Touring feature a brand new system with better performance and efficiency. We’re talking about 204 horsepower and 247 lb-ft. of torque with an average fuel consumption of 5.3 L/100 km. At $42,780, the former adds 19-inch Berlina Black alloy wheels, a large 12.3-inch centre touchscreen with wireless Apple CarPlay and Android Auto plus a leather-wrapped and heated steering wheel.

If you want even more luxury and technology, the Accord Touring can be yours from $46,280. This model stands out with Honda's first integration of Google built-in, which includes Google Assistant, Google Maps and Google Play. Also included are desirable items like a customizable head-up display, 12-speaker Bose premium audio system, wireless smartphone charging, 5G Wi-Fi hotspot, heated and ventilated front seats, and heated rear seats.

Photo: Honda

By the way, the new, top-line CR-V Touring (hybrid only) costs $50,955.

One last thing: all 2023 Accords come standard with an expanded Honda Sensing suite of driver-assistive technologies that includes Traffic Jam Assist and a smoother, more natural feeling to functions such as Adaptive Cruise Control and Lane Keeping Assist. 

How will Canadians respond to yet another substantial price hike from Honda, one that elevates the Accord significantly above every other midsize sedan on the market? We’ll find out later this year when Honda posts quarterly sales results.

Share on Facebook

More on the subject

NewsThe Best Midsize Cars of 2023
Midsize sedans make great family cars, but too many families now prefer to turn to SUVs and pickups. Automakers have eliminated a number of models in recent years, and few remain. Which one is the best money can buy for 2023? The Car Guide has gathered its team of experts …
New ModelsNew-Look 2023 Honda Accord Focuses on Hybrid Power
Three days after the fully redesigned 2023 Pilot , Honda is introducing the 11th-generation Accord sedan, also for the 2023 model year. New looks, more tech, increased safety and significant changes under the hood are in store. The new Accord will continue to be built in Ohio (the Marysville plant …
News2023 Honda Pilot is Just the Latest Honda With Jacked-up Prices
The new, fourth-generation 2023 Honda Pilot will go on sale on December 12, sure to disappoint potential customers that were still clinging to the hope of minor price bumps. At this point no one should be surprised, though. We’ve seen it with the smaller HR-V and CR-V , both completely …
Test Drives2023 Honda CR-V Hybrid: Saving Gas Apparently Doesn’t Come Cheap
Santa Barbara, California – Following our first experience with the completely redesigned 2023 Honda CR-V in Ontario, we flew to California to test drive the all-new hybrid variant. Remember, the outgoing generation also came with an electrified option, but only in the U.S. We finally have one now in Canada, …
NewsHonda, Acura Outline New Models Coming for 2023-2024
Honda had a pretty busy year in 2022 with the debut of the next-generation HR-V , CR-V , Pilot and Accord , as well as the revived Integra from its luxury brand Acura. More new vehicles are coming in 2023 and 2024, mind you. On Wednesday, the Japanese automaker provided …
Comments