Buick to Go All-Electric by 2030, First EV Coming in 2024

Buick is still in the process of reinventing itself after becoming an SUV-only brand. Did you know that 73 percent of sales are currently coming from customers that are new to Buick?

An even bigger and more significant transformation is on the way: all Buick models will be fully electric by 2030, said Duncan Aldred, global vice president of Buick and GMC. 

Starting next year, Buick will adopt a new logo (for the first time since 1990) and a revamped brand identity including new typography, an updated colour palette and a new marketing approach. Buick will also update its physical and digital properties over the next 12-16 months.

Photo: Buick

Future EVs from Buick will carry the Electra name, drawing inspiration from the brand’s history. The first one will hit the market in North America in 2024.

Wildcat EV Concept Shows the Way

Naturally, Buick’s electric turnaround will involve a new design language. On Wednesday, the company introduced the Wildcat EV concept, an ultra-futuristic 2+2 coupe that somehow serves as a preview according to Sharon Gauci, executive director of Global Buick and GMC Design.

Photo: Buick

Buick has been using the Wildcat name for innovative concept vehicles since 1953, and this latest one is a very expressive embodiment of what designers have in mind for upcoming Electra models. As you can see, the front end sports a much more aggressive look than current Buick products. Check mark-shaped lighting elements adorn the car and are configured to create a unique welcome choreography when the driver approaches.

Part of the roof tilts upward as the door opens for easier ingress and egress, but don’t expect that to carry over to the production model. Same thing for the cameras replacing the side mirrors. What’s interesting, however, is the state of charge indicator visible in the exterior hatchback glass.

Photo: Buick

Inside, the radically sculpted seats are separated by a full-length centre console, the front part of which is capped by an elegant touchscreen for vehicle functions. The mix of colours and surfaces is inspiring, while designers have brilliantly integrated an ultra-wide digital interface to the dashboard.

For drivers feeling a bit too stressed, a Zen Mode will dim the cabin lights, disperse calming aromatherapy scents and activate massaging seats.

Photo: Buick

Buick hasn’t shared any technical information, but we know that its first EV coming in 2024 will ride on GM’s Ultium platform and battery.

Share on Facebook

More on the subject

ElectricGM and Honda Team up Once Again to Develop Cheaper EVs
Following the pair of Honda-Acura EVs that will arrive in early 2024 using GM’s resources, including the Honda Prologue , the two automakers plan to expand their partnership by codeveloping a series of affordable electric vehicles set to launch from 2027. These will mostly be compact crossovers with global production …
Test Drives2022 Buick Enclave: Aiming at a New Target
The Buick Enclave is the brand’s largest SUV and its second generation received a mid-cycle update for the 2022 model year. Nothing major, of course, but enough to put competitors on notice. The Car Guide had the opportunity to test drive the refreshed Enclave for a full week in the …
TechnologyGM’s Ultium Technology Explained Simply by Its Engineers
Back in March 2020, General Motors unveiled the fundamental basis for its next-generation electric vehicles, a technology called Ultium . What is it? Simply put, it’s a modular EV platform and high-capacity battery that can be used for all sorts of applications. Leading the way in Canada will be the …
NewsBuick Envista May Preview Buick’s First Electric Crossover
Several automakers have now introduced electric crossovers and others will do the same in the near future. At GM, Chevrolet recently unveiled the first-ever Blazer EV , which will be followed by the Equinox EV . The latter, unsurprisingly, will have a Buick equivalent. What will that one look like?
New Models2024 Buick Encore GX Shows New Face, Top-End Avenir Trim
Following the premiere of the revised and upgraded 2024 Chevrolet Trailblazer last week, it was only a matter of time before its mechanical twin showed up. Well, the 2024 Buick Encore GX made its debut today, and we caught it live at the Canadian International Auto Show in Toronto. Despite …
News2024 Buick Envision Freshens Up, Adds Super Cruise
Hot on the heels of the updated Encore GX and all-new Envista , Buick is giving us our first look at the refreshed 2024 Envision, which sports the brand’s new global design language. The entire front end is changed including the grille, headlights, daytime running lights and Buick logo on …