News

Hyundai is fully committed to its Genesis division; a few short days after announcing the creation of the brand and its nomenclature (the Genesis sedan will become the G80), the Korean automaker now shows us sketches of the next G90. As far as we can see, it’s pretty much a …

Weeks after unveiling a new performance sub-brand , Hyundai announced it will transform its Genesis nameplate into a new global luxury brand. Genesis "will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation," according to Hyundai. The rollout will begin …

Hyundai wants to compete with the world’s most recognized luxury brands, and has created a new brand help them move upmarket. The brand will be called Genesis. Hyundai already sells a luxury sedan and a sports coupe by that name in their product line-up, but that will soon change. According …

There may be a new coupe joining Hyundai's Genesis lineup. Hyundai released photos of its new Vision G Coupe Concept this week, which shows off what looks like a two-door that borrows less from the sporty Genesis Coupe and more from the luxurious Genesis sedan. The automaker called the Vision …