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Ford , which set a goal to triple F-150 Lightning production in 2023, reaching 150,000 units, must now revise its plans and eliminate one of three shifts at the Rouge Complex in Dearborn, Michigan. The move is effective starting today but no one knows how long it will last. Some …

Ford has just announced another addition to the F-150 Lightning lineup. Called Flash, this new model isn’t about speed or performance, unlike the sporty electric pickup that Ford CEO Jim Farley teased earlier this year. Rather, the F-150 Lightning Flash is a direct response to customers wanting a better-equipped and …

Following rumours of a street performance truck that could be called F-150 Lobo, another possible addition to Ford ’s F-Series lineup is making headlines this week. The company has apparently filed to trademark the name F-200, but what for? A larger F-150, similar to the late Nissan TITAN and TITAN …

Turning things black is what pretty much all automakers like to do as many customers look for a darker, less flashy appearance. For 2024, two large pickups are joining the movement, namely the Ford F-150 Lightning and Toyota Tundra . First, the popular electric workhorse gains a top-of-the-line Platinum Black …

Ford ’s electric pickup has been hit with a couple of price increases since launching in Canada and the U.S., but this stops now. The automaker is indeed slashing prices across the lineup, a move that will please new customers and likely upset existing ones. The changes are effective immediately.

Ford gathered investors and market analysts at the New York Stock Exchange on Thursday morning to discuss its latest and upcoming financial results, which will now be reported based on its three new global business units rather than by geographic regions. We’re talking about Ford Blue (gas and hybrid vehicles), …

Ford has announced an investment of $3.5 billion USD (approx. $4.7 billion CAD) to build a new lithium iron phosphate (LFP) battery plant for electric vehicles in Marshall, Michigan. The facility is expected to be fully operational in 2026 with an annual capacity of about 35 GWh initially—enough to power …

The 2023 North American Car, Truck and Utility Vehicle of the Year (NACTOY) award winners were announced today during a joint press conference with the Detroit Area Dealers Association (DADA) and Automotive Press Association. Once again, the jury of 50 professional automotive journalists from the United States and Canada included …

Ford quality is on the rise and now ranks above the industry average according to J.D. Power’s latest Initial Quality Study. However, for many, it’s not enough. Various design flaws and other issues have marred the launch of key products like the Mustang Mach-E (battery, displays), Bronco (roof) and next-generation …

As you know, Ford is facing a massive backlog of F-150 Lightning orders. The plan is still to build 150,000 units annually by the end of 2023, so the company has taken one more step to make it a reality. On Tuesday, Ford announced the addition of a third shift …