Top 10

Top 10 Most Valuable Car Brands in 2025

by The Car Guide
All photos
Photo: Dominic Boucher

New vehicle sales don't tell the whole story when it comes to assessing the value of auto companies, especially in the current economic climate with tariff pressures and the slowdown in electric vehicles. Consumer volatility is another issue.

This week, Interbrand released its 2025 ranking of the world's most valuable global brands. Tech giants like Apple ($470.9 billion USD), Microsoft ($388.5 billion) and Amazon ($319.9 billion) unsurprisingly top the list, but no fewer than 16 automakers also land in the top 100.

What may be surprising is that General Motors and Ford are not among them. On the other hand, struggling Nissan is 82nd with a value of $9.4 billion. Not far behind is Chinese powerhouse BYD, which failed to make the top 100 in 2024 but ranks 90th this year at $8.1 billion.

Photo: BYD

“BYD is the biggest disruptor in the automotive market since Tesla,” Interbrand’s Global Chief Strategy Officer Manfredi Ricca said. “The product is world-class, and it has made huge strides in the European market as it expands from its Asian base.”

Below are the top 10 most valuable car companies in 2025 according to Interbrand:

Toyota (6th globally)

Photo: Antoine Joubert

Estimated value of $74.2 billion (up 2 percent from 2024)

Mercedes-Benz (10th globally)

Photo: Mercedes-Benz

Estimated value of $50.1 billion (down 15 percent from 2024)

BMW (14th globally)

Photo: Antoine Joubert

Estimated value of $46.8 billion (down 10 percent from 2024)

Tesla (25th globally)

Photo: Tesla

Estimated value of $29.5 billion (down 35 percent from 2024)

Honda (29th globally)

Photo: Antoine Joubert

Estimated value of $24.8 billion (down 7 percent from 2024)

Hyundai (30th globally)

Photo: Dominic Boucher

Estimated value of $24.6 billion (up 7 percent from 2024)

Audi (52nd globally)

Photo: Antoine Joubert

Estimated value of $15.4 billion (down 11 percent from 2024)

Ferrari (54th globally)

Photo: Antoine Joubert

Estimated value of $15.4 billion (up 17 percent from 2024)

Volkswagen (56th globally)

Photo: Louis-Philippe Dubé

Estimated value of $15 billion (down 9 percent from 2024)

Porsche (57th globally)

Photo: Porsche

Estimated value of $15 billion (down 14 percent from 2024)

Share on Facebook
GalleryNews, reviews, videosBMW dealersUsed vehiclesBMW

More on the subject

NewsCanadian Black Book Hands Out 2025 Best Retained Value Awards
For the 18th year, Canadian Black Book (CBB) is recognizing vehicles that retain the highest percentage of their original Manufacturer's Suggested Retail Price (MSRP) four years after purchase. The industry average for 2025 stands at 67.5%, which is barely higher than last year and far from the all-time high of …
NewsThese Are the 2025 Models with the Highest Projected Residual Value
Depreciation is the single costliest aspect of car ownership, hence the importance of always factoring in a vehicle’s residual value at the time of purchase, because that’s how you can determine its actual cost. Some of the smartest picks for 2025 include the winners of J.D. Power’s 2025 Canada ALG …
ElectricCanadian EV Shoppers’ Interest in Tesla Falls to 13 Percent
Over a quarter (28 percent) of new-vehicle shoppers in Canada say they are very likely or somewhat likely to consider an electric vehicle for their next purchase, which is roughly the same proportion as last year (29 percent) yet less than half of the EV consideration rate among U.S. shoppers …