Top 10 Most Valuable Car Brands in 2025
New vehicle sales don't tell the whole story when it comes to assessing the value of auto companies, especially in the current economic climate with tariff pressures and the slowdown in electric vehicles. Consumer volatility is another issue.
This week, Interbrand released its 2025 ranking of the world's most valuable global brands. Tech giants like Apple ($470.9 billion USD), Microsoft ($388.5 billion) and Amazon ($319.9 billion) unsurprisingly top the list, but no fewer than 16 automakers also land in the top 100.
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What may be surprising is that General Motors and Ford are not among them. On the other hand, struggling Nissan is 82nd with a value of $9.4 billion. Not far behind is Chinese powerhouse BYD, which failed to make the top 100 in 2024 but ranks 90th this year at $8.1 billion.
“BYD is the biggest disruptor in the automotive market since Tesla,” Interbrand’s Global Chief Strategy Officer Manfredi Ricca said. “The product is world-class, and it has made huge strides in the European market as it expands from its Asian base.”
Below are the top 10 most valuable car companies in 2025 according to Interbrand:
Toyota (6th globally)
Estimated value of $74.2 billion (up 2 percent from 2024)
Mercedes-Benz (10th globally)
Estimated value of $50.1 billion (down 15 percent from 2024)
BMW (14th globally)
Estimated value of $46.8 billion (down 10 percent from 2024)
Tesla (25th globally)
Estimated value of $29.5 billion (down 35 percent from 2024)
Honda (29th globally)
Estimated value of $24.8 billion (down 7 percent from 2024)
Hyundai (30th globally)
Estimated value of $24.6 billion (up 7 percent from 2024)
Audi (52nd globally)
Estimated value of $15.4 billion (down 11 percent from 2024)
Ferrari (54th globally)
Estimated value of $15.4 billion (up 17 percent from 2024)
Volkswagen (56th globally)
Estimated value of $15 billion (down 9 percent from 2024)
Porsche (57th globally)
Estimated value of $15 billion (down 14 percent from 2024)
