Watch: Lexus Shows How Dangerous Texting While Driving Can Be

A lot of people still don’t realize the dangers of texting while driving. It’s not a trivial or momentary distraction: the average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA) in the U.S.

At a speed of 90 km/h, it’s like driving the length of an entire football field with your eyes closed.

As part of Distracted Driving Awareness Month, Lexus recently set up an experiment to show exactly what happens when drivers can no longer see the road for 4.6 seconds. 

Participants got behind the wheel of a "new" NX crossover for what they thought would be a routine test drive, but they didn’t anticipate the windshield and windows to go from transparent to opaque instantaneously, completely obscuring their vision.

We’ll let you watch the chaos that ensued:

Fortunately, no one was injured since the whole experiment was controlled and conducted on a closed course. We imagine the participants drew a precious lesson from their big scare. And maybe you should, too.

“Lexus wants to bring awareness to safety behind the wheel by changing perceptions about texting and driving,” said Vinay Shahani, vice president of Lexus marketing. “Even the most advanced safety systems on the road today can’t replace the undivided attention of the driver.”

Share on Facebook

More on the subject

NewsCanadians more worried than ever about texting and driving
A Canadian Automobile Association poll finds an overwhelming majority of Canadians think texting and driving is getting worse, despite moves by law enforcement to crack down and extensive public education efforts. More than four out of five Canadians (83%) believe texting while driving is a bigger problem today than it …
NewsCell Phones are Increasingly Distracting, Survey Finds
More than half of Canadians now say they have been distracted by their cell phone while driving at least once, according to the latest poll conducted by Desjardins. The proportion increased from 38 percent last year to 53 percent in 2019, a sign that bigger fines, the loss of more …
NewsStudy: Some Bad Drivers are “Zoom Zombies”
Our daily lives have profoundly changed since the start of the COVID-19 pandemic, from the way we work and communicate to our driving habits . Could it be that one has an adverse effect on the other? In a recent Wakefield Research study commissioned by Root Insurance in the U.S., …
Comments