The Return Of The Mid-size Pickup

In recent years, the prospects for mid-size pickup trucks like the Toyota Tacoma and the Nissan Frontier have not seemed particularly encouraging. All the other makers had abandoned the segment, and a number of experts proclaimed that death was nigh. At least they did until General Motors decided to re-enter the race with the Chevrolet Colorado and the GMC Canyon. The US manufacturer took advantage of the lack of interest in other brands to come up with new, roomier mid-size pickups that are contemporary in design, with up-to-date mechanical features and good fuel efficiency. They are not necessarily designed for heavy-duty use, but they can haul a good-sized boat, carry a relatively heavy load or serve as a work truck for a small contractor, for example. A four-cylinder engine and a V6 are available, and they will be joined shortly by a Duramax diesel V6 that could take the segment by storm. This has caused renewed excitement that justifies GM’s decision to move in this direction. Its advantage will not last too long, however, because Toyota’s new Tacoma will be on sale in the early fall, and the next-generation Honda Ridgeline should not be far behind.

All of this is good news for consumers, since it means more choice. For many people, a standard 1500-sized pickup is too much truck, and too expensive. The more moderate dimensions of the mid-size alternatives could be just the ticket. It should be no surprise if other makers take an interest in this segment, which is rebounding strongly.