Fourth Annual Best-Retained Value Awards

Canadian Black Book has released its fourth annual "Best Retained Value" winners among passenger cars and light-trucks under $70,000. The awards based on data gathered from four-year-old vehicles in this case 2005 models, determines a vehicle's ability to retain value from its original MSRP.            

Expanded from Black Book's traditional 'top five' brands named, this year they have chosen top individual models from manufacturers. "Every brand contains weak performers, there is greater value to the consumer in identifying specific models that out-perform the pack," said Larry Shred, executive vice president of CBB, adding, "Since the awards measure actual value retained and not a prospective look, consumer confidence in the model is strengthened based on actual performance"            

Canadian Black Book commends Toyota Canada for posting an unprecedented five models in the top ten. "This list also demonstrates the faith buyers place in the Toyota brand and its solid reputation," said Mr. Shred.            

Fully half of the models in this year's top ten are from compact segment.

2009 top ten models for retained value are:

1) Toyota Rav4           6) Honda Civic
2) Dodge Sprinter       7) Toyota Tacoma
3) MINI Cooper           8) Toyota Corolla
4) Toyota Echo            9) Toyota Matrix
5) Smart Fortwo         10) Mazda Mazda3            

Top five models posting the largest percentage increase in retained value over last year, alphabetically:

-   Ford Focus
-   Honda Civic
-   Kia Spectra
-   Nissan Sentra
-   Toyota Echo