Continental Tire Canada Official Sponsor of the BMW Driver Training
Continental Tire Canada is pleased to announce its continuing sponsorship of the BMW Driver Training. New in the program for 2009 is the BMW Winter Driver Training recently held at the International Club Academy Racing (ICAR) in Mirabel (QC), a location Continental Tire Canada partners with since fall 2008.
The goal of the BMW Winter Driver Training program is to teach participants the basic elements for safe, confident winter driving. Through the course, participants will learn key manoeuvres such as emergency braking and avoiding, front and rear wheel skid control, 180 degree turns, and drifting. Participants will learn how to handle a car with and without the Dynamic Stability Control enabled. At the end of the day, drivers will test and demonstrate some of their newly acquired skills in a snow autocross.
As a leading international automotive supplier and tire manufacturer, Continental wants to permanently improve safety and comfort on the road. “Therefore we are very proud to support BMW in its new program. It matches our own corporate motto ‘Get there safely and comfortably’”, says Maiti Leinss, Marketing Coordinator of Continental Tire Canada.”We see this program as a great initiative for more safety on Canadian roads by promoting the importance of a good winter tire and a trained driver.”
