Continental Tire Launches New Innovative Training Program
ENGAGE 360 is an ongoing program designed to give dealers a complete 360-degree look at Continental and General passenger and light truck tires -- from the basics to advanced tread technology to selling skills and more.
“Our goal is to equip our customers for success. In the tire business, knowledge is power. And ENGAGE 360 gives them easy access to all training materials and videos,” said Amy Spears, Sales Training Manager, Passenger/Light Truck Division, Continental Tire North America. “Engage 360 is innovative and leading-edge; there is nothing else like it in the tire industry.”
The program is based around a virtual training center, with separate “rooms” for each brand. In turn, each brand includes individual modules that cover specific products and tire basics. Once they view all of the training materials and videos, will have the opportunity to take a brief test that allows them to score ENGAGE 360 reward points and become certified in that particular tire or topic. Points can be redeemed for ENGAGE 360 wearables or toward other great prizes.
“We’ve designed the program to be extremely user-friendly,” Spears continued. “Training modules and videos are available 24/7, allowing users to run the program at their convenience. And because ENGAGE 360 saves users’ account information, they can simply continue right where they left off. Once they complete a section, they’ll earn certification and points. And the more they learn, the more they’ll earn.”
