GMC To Build New Hummer-Like Off-Road SUV

Remember the Hummer?  Almost everyone was infatuated with the H1 version of the HMMWV, or Humvee, the military-derived all-terrain transporter produced by AM General, and the rough-and-tumble vehicle eventually spawned the H2 Hummer after General Motors bought the rights to the brand.  The H2 was a decent success for GM, but bankruptcy and fuel mileage concerns forced Hummer to bite the dust before its time, taking with it the H3 compact pickup and SUV models, too.

An interesting conversation I had with a GMC designer this past week indicates that while the body might be cold, the spirit of the Hummer is far from dead.  In fact, GMC is currently in the process of putting together an off-road-oriented model that will follow in the Hummer's foot steps and go after the same market as stalwarts like the Jeep Wrangler.  This won't be merely a gussied-up Terrain with some skid plates and a lift kit: we're talking an entirely new vehicle that is purpose built to tackle the rough stuff.

There's no word on when such a model would hit the market, but it's encouraging to see GMC expanding its truck-focused mandate to include off-road fans.  With the Toyota FJ Cruiser on the way out the door, there are few direct competitors to the Wrangler, presenting GMC with a ripe opportunity to capture the hearts and minds of a new set of customers.

Share on Facebook

More on the subject

NewsThe USA Misses Its Hummers
This is a typical example of the American mentality: with the steady rise of fuel prices that we experienced in the last few years (decades?), lots of customers had to make choices when it came to their cars, and some of them were forced to drop their big and thirsty …
NewsThe US Army Will Sell You A Humvee
The Humvee, a military troop transport vehicle that has acquired a near-mythical reputation since the Gulf war, was not available for civilians to buy. Sure, there was the Hummer H1, but this truck was softer than the Humvee: it had insulation, more comfort (like leather seats and A/C) and featured …
NewsWe Won't See GM's Orphaned Brands Back Anytime Soon
In a recent interview, General Motors' CEO Mary Barra announced that she wasn't missing the brands that GM killed during the 2008-2009 restructuring: Saturn, Saab, Hummer and Pontiac. This is by no means an official announcement, but it probably means that we won't see a revival of the brands while …
NewsGM Isn't Government-Owned Anymore
In 2009, the Canadian government and the province of Ontario bought parts of American giant GM in order to help make sure it wouldn’t go under. This was done to save many jobs in our country, and the American government also bought a substantial number of shares in the company.
NewsHere Is The Humvee's Replacement
Since 1984, the High Mobility Multipurpose Wheeled Vehicle, or HMMWV – which we know as the Humvee – has been the go-to choice for the American Army. Its distinctive shape is known throughout the world (whether or not the people who recognize the vehicle are happy to see it is …
Comments