Kenzie’s Korner: Who gives a truck about fuel economy?

The 2015 Ford F-150 is probably one of the most important vehicle launches of the year, according to our own Jim Kenzie.

With the pickup truck playing such an important role in the North American market, it makes sense to improve efficiency.

Or does it?

While governments are attempting to force automakers to improve the fuel economy of new trucks, it seems the average consumer is quite content with the way things are.

This segment originally appeared on Episode 9 of Motoring 2015.