Sedans May Return to Ford’s Lineup at One Condition, CEO Hints
Following the discontinuation of the Fiesta, Focus, Fusion and Taurus in the past several years, Ford currently has just one car in its North American lineup: the iconic Mustang. The rest are SUVs and pickups.
Is this a mistake? Many people would think so. Then again, consumer needs and preferences have changed significantly. As we mentioned last week when analyzing new vehicle sales in Canada in 2025, the market share of passenger cars has fallen to a historically low 12.4%.
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Ford dropped most of its models not so much due to a lack of demand as to the automaker's inability to sell them profitably and be competitive. This is what CEO Jim Farley admitted in a recent interview with Automotive News.
“We may find a way to do that,” he said, adding that "the sedan market is very vibrant."
It's kind of ironic and strange, though, because the same man said in 2024 that the company no longer wanted to make boring cars and instead focus on its icons—the F-150, Mustang, Bronco, Explorer, etc.
The Fiesta and Focus were retired globally in 2023 and 2025, respectively. A midsize sedan continues to be offered in China as the Mondeo and in the Middle East as the Taurus.
What should we make of this new door left opened by Farley? Perhaps the rumours of a four-door Mustang have more truth to them than we think. Don’t forget that Ford filed an application with the U.S. Patent and Trademark Office in 2025 to register the name "Mach 4".
Given the current situation with tariffs and rising prices, vehicle affordability is becoming more and more of an issue. Ford knows this and is working on a new generation of affordable electric vehicles based on its Universal EV Platform, starting with a midsize pickup in 2027. However, there's still a long way to go before bringing back so-called economy vehicles like a Focus or even a Fusion to the market.
