AI, Supercomputer, Eyes-Off Driving Tech: Ford Turns to the Future
Ford took advantage of CES in Las Vegas this week to make a series of big announcements in the technology department.
For starters, a new AI-powered assistant will begin rolling out in Ford and Lincoln mobile apps by mid-2026 and in vehicles from 2027. Unlike ChatGPT or Gemeni, this assistant will know the vehicle's specifications and the driver's preferences in order to provide more accurate and more personalized answers and suggestions.
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For example, Ford said, the assistant can alert if the tires are overinflated for terrain and suggest which drive mode is preferred in any given situation. At a home improvement store, you could snap a photo of a pallet with bags of mulch and ask: “How many of these will fit in my truck bed?” Within seconds, the assistant will analyze the photo, calculate the volume of the bags and confirm the number of bags you can haul in your Ford truck.
Another announcement from the Blue Oval is a supercomputer developed entirely in-house that will power the company’s infotainment, networking and driver assistance systems in the future. By concentrating all functions in a single, ultra-powerful unit, engineers will be able to reduce architectural complexity, accelerate operations and increase versatility, it said.
This new electronic brain has been in development for over seven years now, led by dedicated team called "Sunrise."
Furthermore, Ford plans to introduce new hardware and software that will enable Level 2+ hands-free driving starting in 2027 on its all-new Universal Electric Vehicle platform. The first model, as we’ve previously reported, will be an affordable midsize pickup. And building on this same flexible foundation, Level 3 eyes-off driving will be road-ready in 2028.
“Because we own the technology behind our driver assistance systems, we can deliver significantly more capability at a 30% lower cost than if we bought it from outside suppliers,” Ford’s chief EV, digital and design officer Doug Field told the crowd at CES. “We want to make the ultimate in-vehicle experience available for the many, not just a privileged few.”
