Jaguar Offering Free Maintenance For Five Years

Brand perceptions are amazing things. They have given manufacturers like BMW, Mercedes, and Porsche the ability to stretch the premium image into segments once thought to be strictly low-rent. They’ve also been the single largest hurdles facing such brands as Ford, Jaguar, and Land Rover. 

And although those three brands have stepped up their games substantially, with the exception of Ford, they haven’t hit the sales success they deserve thanks to the public perception that they remain unreliable. So, Jaguar is looking to change that by offering free maintenance for 5 years or 50,000 miles. Covering everything from brake discs and pads to oil and oil filters, the comprehensive maintenance schedule will be available on all 2011 models as a complimentary program entitled Jaguar Platinum Coverage.