America's Most Loved Vehicle, From Strategic Vision
Strategic Vision, a customer-satisfaction control firm, has published a list of the most-loved vehicles in America. A lot of companies are focused on verifying the reliability, cost and general ease of use of a vehicle, without looking at the emotional side of ownership. Strategic Vision, on the other hand, looks at the emotions of the consumers. Some brands have a better fanbase and can explain why people would ‘’love’’ their car so much, but others come as a complete surprise. Each vehicle’s score was calculated using a number of attributes from the car, the dealership and the customer’s experience. Here is the complete list (two vehicles are considered equal if they are separated by less than 4 points):
Segment |
Winner(s) |
Love Score |
|
Micro Car |
Chevrolet Spark |
612 |
|
Small Car |
Nissan Sentra |
587 |
|
Small Multi-Function Car |
Hyundai Elantra GT Hatchback |
611 |
|
Small Alternative Powertrain (APT) Car |
Nissan Leaf |
541 |
|
Mid-Size Car |
Hyundai Sonata |
548 |
|
Mid-Size Multi-Function Car |
Honda Accord Crosstour |
503 |
|
Mid-Size Alternative Powertrain (APT) Car |
Chevrolet Volt |
601 |
|
Full-Size Car |
Dodge Charger |
684 |
|
Near-Luxury Car |
Lexus ES 350 |
734 |
|
Luxury Car |
Hyundai Equus |
821 |
|
Specialty Coupe |
Dodge Challenger |
702 |
|
Premium Coupe |
BMW 3-Series Coupe |
695 |
|
Standard Convertible |
MINI Cooper Roadster |
692 |
|
Premium Convertible/Roadster |
Mercedes SL Class |
753 |
|
Standard Pickup |
Honda Ridgeline |
448 |
|
Full-Size Pickup |
Ram 1500 |
582 |
|
Heavy Duty Pickup |
Ram 2500/3500 |
521 |
|
Entry SUV |
Toyota FJ Cruiser |
564 |
|
Entry CUV |
Nissan Juke |
593 |
|
Mid-Size SUV |
Ford Explorer |
582 |
|
Mid-Size CUV |
Ford Flex |
561 |
|
Full-Size Utility |
Nissan Armada |
602 |
|
Near-Luxury Utility |
Infiniti FX 35/37 |
686 |
|
Luxury SUV |
Cadillac Escalade ESV |
772 |
|
Luxury CUV |
BMW X6 |
721 |
|
Minivan |
Toyota Sienna |
562 |
|
Most Loved Vehicle (Industry) |
Tesla Model S |
852
|
So what can we get out of the list? Hyundai is well loved, but Chrysler/Jeep/Dodge wins the Most Loved Brand award, with 7 of their vehicles on this list. Tesla, with its Model S, is the single most loved vehicle on sale today.
