Subaru launches mobile website for smartphone users
Subaru Canada, Inc. (SCI) announced the launch of a mobile version of its website designed specifically for smartphone users. No separate app is required-all users need do is enter the company's URL (www.subaru.ca) in the search window of their mobile device browser. They will instantly be connected to the mobile version of the Subaru corporate website, as well as to any Subaru dealer across Canada.
The mobile version of www.subaru.ca allows interested buyers quick access to vehicle specifications, pricing, leasing and financing details, previously owned vehicles, and a dealer locator that uses the GPS built into most mobile devices to find the closest Subaru dealer. The website currently supports iPhone and Android mobile browsers; access for Blackberry and Windows Mobile devices will follow shortly.
"While mobile browser traffic only amounts to two percent of the overall traffic to www.subaru.ca and our dealer websites, this still represents thousands of visitors-and the number is growing every day," said SCI's Director of eBusiness and Information Systems George Hamin. "We want to ensure that everyone can access the crucial information they require quickly and easily, and an important part of that is to connect them quickly and easily with a local dealership."
This move makes Subaru one of only three Canadian manufacturers to cater to the burgeoning population of mobile device users, and one of only two that offers mobile access to its dealer network.*
