Top 10 Worst-Selling Vehicles in Canada in 2024
As we reported in January, new light-duty vehicle sales in Canada increased more than 8 percent in 2024. General Motors was the industry market share leader for the second year in a row, followed by Ford, which happens to be best-selling automotive brand in Canada for 16 years running.
Unsurprisingly, the F-Series was the No. 1 selling pickup in the country for the 59th consecutive year, as well as the best-selling vehicle for the 15th year in a row. Despite nearing the end of its current generation, the Toyota RAV4 compact SUV ascended to second overall, while the Honda Civic recaptured the title of Canada’s best-selling car.
- Also: GM, Ford, Toyota and Hyundai Shine in 2024 Canadian Auto Sales
- Also: Top 10 Best-Selling Vehicles in Canada in 2024
Now, what about the least popular vehicles? Excluding models that were discontinued mid-year (like most Jaguars) as well as low-volume exotic cars and hydrogen-powered ones, here were the worst-selling models in Canada in 2024:
10. Lexus RC
- Total sales in 2024: 121 units
- A drop of 9.7 percent from 2023
The Lexus RC and RC F will officially be discontinued in December. The 2025 model year marks the end of the road.
9. BMW i7
- Total sales in 2024: 117 units
- A drop of 13.3 percent from 2023
Similar to the Mercedes-Benz EQS, this large electric sedan from Germany took a plunge in 2024. The gasoline-powered 7 Series (137 units, -19.9 percent) fared marginally better.
8. Alfa Romeo Giulia
- Total sales in 2024: 103 units
- A drop of 41.1 percent from 2023
The model lineup was simplified for 2025, but a new Intensa special edition is part of the mix.
6. Audi e-tron GT (Tie)
- Total sales in 2024: 93 units
- A drop of 55.1 percent from 2023
Audi’s electric sedan is thoroughly refreshed for 2025. The top-line RS e-tron GT Performance model delivers the most power of any Audi ever.
6. BMW XM (Tie)
- Total sales in 2024: 93 units
- A drop of 3.1 percent from 2023
The XM is the ultimate, highest-performance SUV in the BMW stable. It’s also the most powerful (up to 738 hp) and most expensive—and the least popular. As a plug-in hybrid, the XM offers pure electric range of 50 km.
5. Audi A8
- Total sales in 2024: 44 units
- A drop of 45 percent from 2023
Audi’s full-size luxury sedan as we know it appears to be heading into retirement, with an electric successor set to take its place shortly. Unchanged since 2022, the A8 is available with two engines.
4. Volvo S90
- Total sales in 2024: 31 units
- A drop of 79.2 percent from 2023
Last month, Volvo Canada quietly removed the S90 (mild hybrid and plug-in hybrid) from its website. If you go and try to find them, there’s a note saying these models are no longer available as new vehicles in Canada. The company will sell the remaining units on dealer lots.
3. Maserati GranTurismo (and MC20)
- Total sales in 2024: 30/29 units
- An increase of 130.8 percent/drop of 48.2 percent from 2023
Two Italian sports coupes that you almost never see on Canadian roads. As Maserati’s flagship, the MC20 is sportier and more exclusive.
2. Lexus LS
- Total sales in 2024: 28 units
- An increase of 12 percent from 2023
Sales were up 12 percent… for a total of just 28 units. That says it all. Can someone please put the LS out of its misery?
1. Genesis G90
- Total sales in 2024: 22 units
- A drop of 53.2 percent from 2023
Another full-size sedan, this one from South Korea, was the worst-selling vehicle in Canada in 2024, despite Genesis’ excellent reputation for customer service and value. Luckily for the brand, its SUVs are enjoying much more success.
