2024 Subaru Impreza Not Immune to Steep Price Hikes

Following its global reveal in Los Angeles last fall and its Canadian debut in Montreal at the beginning of this year, the next-generation 2024 Subaru Impreza is ready to land in dealerships across the country, and we now know how much it costs.

Slightly redesigned on the outside, Subaru’s compact car continues what started with the outgoing 2023 model: the four-door sedan is no more, and only the five-door hatchback survives. Crucially, the manual transmission has been dropped, too, meaning all 2024 Impreza models feature the Lineartronic CVT as standard along with the latest generation of EyeSight.

This is why the entry-level Convenience trim carries a base MSRP of $26,795, up $3,500 from 2023. When factoring in the revised freight and PDI charge of $2,308, the price tops the $29,000 mark.

Photo: Subaru Canada Inc.

What do you get for that kind of money? Start with a 2.0-litre engine producing 152 horsepower, 17-inch wheels, a 7-inch touchscreen, dual-zone climate control, heated front seats and new fully automatic, steering-responsive LED headlights with high-beam assist.

Next up is the Touring model retailing from $29,995. This one stands out with gloss black 17-inch wheels, LED fog lights, premium cloth seats, a leather-wrapped and heated steering wheel, but more importantly an 11.6-inch tablet-style touchscreen, a first for the Impreza. This new infotainment unit brings wireless Apple CarPlay and Android Auto as well as Subaru STARLINK connected services for three years at no cost.

Notably, additional driver assistance features are included such as blind spot detection, lane change assist and rear cross traffic alert.

Photo: Subaru

Return of the RS

Arguably the biggest news when it comes to the 2024 Subaru Impreza is the return of the RS trim, which initially debuted in 1998 and was the precursor to the WRX in the North American market. Naturally, it gets more power in the form of a 2.5-litre engine delivering 182 horsepower, while the CVT receives paddle shifters.

RS badging and a black finish on the grille, side spoilers, mirror caps and 18-inch wheels highlight the exterior, while the cabin boasts gunmetal and simulated carbon fibre accents, plus sport front seats in black cloth with red cloth bolsters. A power sunroof, aluminum pedals and a 10-speaker Harman Kardon audio system complete the package. All this for at least $31,795.

Photo: Subaru

At the top of the range is the Sport-tech model with an MSRP of $34,795. Leather seating surfaces, silver grille accents and 18-inch machine-cut alloy wheels visually set it apart, while technology enhancements include navigation with What3words functionality, driver attention alert, reverse automatic braking and more.

The Car Guide will test drive the new 2024 Subaru Impreza for the first time in B.C. at the beginning of June, so don’t miss our review then. By the way, if you’re looking for a cheaper hatchback, there’s always the Mazda3 Sport, Kia Forte5 or Toyota Corolla Hatchback. Only the Mazda is available with AWD like the Impreza, though not as standard. It proves more expensive if you select that option.

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