Nissan Sets Expiration Date for Maxima

Large sedans are dropping like flies. Some will never return, while others are reincarnated into different things altogether. The Toyota Avalon, for one, will essentially be replaced in North America by the all-new 2023 Crown, a high-riding, tougher-looking car aiming to fight those ubiquitous SUVs and crossovers.

At Nissan, the Maxima’s days are numbered. For real, this time. The “four-door sports car,” as the company likes to call it, is about to retire due to not enough people giving a damn about it.

“We announced to our employees, suppliers and dealers that the current-generation Maxima will end production in the middle of 2023,” Nissan said in a statement sent to U.S. publication Carscoop.  

Photo: Nissan

The move is in line with the automaker’s Ambition 2030 plan unveiled last fall, which will prioritizes electric vehicles and advanced technologies.

Sales of the Nissan Maxima in Canada certainly don’t justify keeping it alive. In 2021, only 481 units were sold across the country, down a whopping 42.8 percent from the previous year, which was also marked by a big drop in the wake of the pandemic.

Is a comeback possible? Nissan ended its statement with the following: “Stay tuned for future Nissan Maxima news as we empower journeys through exciting vehicles and tech innovation.”

It’s all but certain at this point that Nissan will launch an electric sedan in the future. When exactly? No one knows. What will it look like? The crossover-styled IMs concept from 2019 is probably a good indicator. Check it out.

Share on Facebook

More on the subject

BuzzCanadian Fan’s “Fast and Furious” Nissan Maxima Replica is Spot-on
With F9 hitting theatres last Friday, avid Fast and Furious fan Dominic Dubreuil officially unveiled his replica of Vince’s Nissan Maxima from the first movie. “Dom Dub,” as he’s known on social media, polled his YouTube and Instagram followers in August 2019 and that model was chosen to join his …
NewsThe End Could be Near for Nissan Maxima
The extinction of traditional cars is not about to end anytime soon. While American manufacturers have generated the most headlines in recent years (think Ford and Chevrolet ), their Asian rivals are now doing the same. Nissan , which killed the Versa Note (before bringing back the Versa sedan for …
Test Drives2019 Nissan Maxima: The Salesman’s Luxury Car
It’s starting to get dusty up in the full-size sedan segment, as North American consumers are deserting their cars for SUVs. While the automotive manufacturers don’t seem too depressed about it, people who still prefer cars than trucks have less choice than before, and it’s only going to get worse.
Los Angeles2019 Nissan Maxima: Sharper Design
In the current context, we’re wondering what the future holds for a car such as the Maxima. Not that it isn’t interesting, but simply because it’s part of a vehicle segment that’s in a downward spiral. It’s far from being the brand’s flagship, sitting in a class of its own …
Comments