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Why Are Used Toyotas Worth So Much?

When looking for a good reliable used car, Japanese brands are often a good bet. And among these, Toyota stands out. The problem is that prices tend to be higher - even much higher - when compared to similar Korean or American models.

Why do Toyota vehicles depreciate less quickly than others in general and maintain such a high value in the used car market?

There are several reasons for this. First, the brand's reputation: Toyota has a long history of proven results. Some may think automaker is conservative and timidly evolving (think of the Tundra pickup that was just redesigned after 15 years!), but everyone recognizes the quality, simplicity, and functionality of its vehicles. As the saying goes, why change a winning recipe?

A car is an important purchase for most of us. Toyota is seen as a safe and sustainable investment, but that comes with a price.

Photo: Toyota Canada Inc.

Secondly, the company has demonstrated that its vehicles are generally reliable, from the nuts and bolts to the electronics and everything in between. There's nothing too complex under the hood of a Toyota, you'll rarely see a turbocharger or other weak points that are likely to fail. The fewer repairs or time spent in the garage, the more valuable a model is.  

Toyota also designs most of its vehicles to appeal to the average driver - and it works. By focusing on universally desired aspects such as space, comfort, and convenience, not to mention fuel economy, it's much easier to attract buyers. As a result, used Toyotas can command a higher price because sellers know that more people are likely to be interested.

In short, whether you're shopping for a Camry, a RAV4, a 4Runner, a Tacoma, or anything else, you can expect to pay more up front. However, you'll save in ownership costs, and you'll be able to resell the vehicle at a better price, allowing you to recoup some of your investment.

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