Mitsubishi Canada is launching a new e-commerce platform catering to the growing number of consumers who now prefer online transactions.
The company has essentially integrated the entire sales process from the research to pricing, right up until the test drive and final purchase. This also includes trade-in estimations, subject to final inspection, and credit applications.
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“Mitsubishi Motors provides a full-functioning opportunity for browsers and buyers to drill deep into our all-new or refreshed product offering, exploring and understanding every detail at a comfortable pace from the safety of their own homes yet with an instant connection to their local dealer,” says Steve Carter, head of marketing at Mitsubishi Canada.
Powered by MotoInsight’s leading e-commerce platform ClickShop, the new digital retail experience allows customers to browse and save information on several alternative choices and to answer every question they might have through direct communication with a dealer.
This is different from Mitsubishi Canada’s traditional website, showing detailed and complete pricing information as well as a new level of model-by-model equipment and feature explanation. Even the inventory at each dealer location is included so customers can determine availability for the configuration and colour they prefer.
Mitsubishi says the dynamic online portal is part of the company’s new transformation strategy which includes a freshly redesigned and updated vehicle lineup highlighted by the all-new 2022 Outlander.