Nearly 70 Percent of Future Canadian Buyers Consider Going Electric

Nearly seven out of ten Canadians who plan to buy a new vehicle in the next one-to-five years say they are very likely or likely to purchase fully electric or hybrid vehicle, according to a KPMG survey conducted in January.

This includes 77 percent of respondents in British Columbia and 75 percent in Quebec. By comparison, fewer people in Alberta (54 percent), the Prairies (48 percent) or Atlantic Canada (55 percent) in the market for a new vehicle are likely to buy an EV.

The survey also reveals that men are more inclined to buy an EV than woman (73 percent vs. 62 percent). It’s the same thing with consumers aged 18-44 vs. those aged 45 years and older (79 percent vs. 58 percent).

The top three brands for people considering an EV or hybrid in the next few years are Toyota (23 percent), Tesla (19 percent) and Honda (9 percent). 

Photo: Tesla

Persistent Concerns

The No. 1 reason cited by those planning to buy a vehicle but not an EV is the high cost. Well, 42 percent in the market for an EV within the next five years are prepared to spend between $30,000 and $49,999 and 20 percent are willing to spend up to $74,999. About a third (31 percent) want to spend less than $30,000.

Moreover, 70 percent of all Canadians are looking for tax and/or automotive company incentives to buy an EV. Over half (53 percent) worry EVs could "blow up the electrical grid" and could be too expensive to operate given electricity prices.

Range is the second most important factor for potential buyers, but what exactly is their target? According to the KPMG survey, 77 percent of all Canadians want their EV to run for a minimum of 400 kilometres on a full battery. Good news: that’s what many of the new and future EV models on the market are offering, including the Volkswagen ID.4, Nissan Ariya, Chevrolet Bolt EUV and Hyundai IONIQ 5.

Photo: General Motors

Another big concern is the charging infrastructure. Nine out of ten Canadians want EV charging stations installed at every gas station as well as shopping malls and grocery stores. Slightly fewer people (83 percent) believe that automakers should be required to invest in a national charging infrastructure.

Also, 59 percent of Canadians planning to buy an EV said they will buy their own charger. This jumps to 66 percent in Quebec but drops to 50 percent in B.C.

"Our poll research illustrates huge consumer demand in Canada for EVs, putting the onus on manufacturers and governments alike to shift gears not only to meet the expected surge in EV sales but to invest heavily in the necessary infrastructure," says Peter Hatges, Partner, National Sector Leader, Automotive, KPMG in Canada.

Watch: First look at the 2021 Volkswagen ID.4

Share on Facebook

More on the subject

NewsDodge Admits Muscle Cars Have an Electric Future
Can you hear that? That’s the bell tolling for the combustion engine. And naturally, big, gas-guzzling V8s will be among the first to go, which is bad news for certain car brands in particular. Dodge is one of them. It now has just three models, all of which are focused …
ElectricKia’s Future Electric Vehicles Starting to Take Shape
A few days after unveiling its new logo and slogan, “Movement that Inspires,” Kia held a virtual presentation to share more insights into its upcoming strategy and products. First of all, the company’s official name will switch from “Kia Motors Inc.” to simply “Kia,” not only to emphasize the universal …
ElectricMercedes-Benz to Build Two Electric SUVs in North America
Mercedes-Benz , which plans for full battery electric vehicles to account for more than half of its total sales by 2030, has announced where exactly it will build its new lineup of EQ-branded models. The two that we’re the most interested in are a pair of SUVs derived from the …
ElectricB.C. Reports Record Numbers of EV Sales
British Columbia had 54,469 registered electric and plug-in hybrid vehicles at the end of 2020, and sales continue to increase at a rapid pace in 2021. “With the highest reported uptake rates of EVs in North America, B.C. is quickly becoming a leader in the EV industry,” said Bruce Ralston, …
ElectricProject Arrow: Future All-Canadian EV Gets More Public Funding
The Automotive Parts Manufacturers’ Association’s (APMA) Project Arrow , an all-Canadian engineered, supplied and built electric vehicle concept that could be ready by mid-decade, is getting some additional public funding. The Government of Quebec will allocate $1.4 million over 18 months to small- and medium-sized businesses that make connected or …
ElectricEVs Are Less Reliable Than Regular Cars, Survey Says
Fact: electric vehicles require less maintenance than conventionally powered vehicles since they have fewer mobile parts and don’t use as many liquids. However, in many cases the technology is not quite fully mature yet resulting in more downtime. Following a study by U.S. research firm We Predict that looked at …