The Most Appealing Brands and Models in 2019 According to J.D. Power

J.D. Power today released its 2019 Automotive Performance, Execution and Layout (APEAL) Study and found out that customers are increasingly satisfied with their new vehicles, mostly due to improvements in infotainment systems and increased availability of advanced driver-assist technologies.

The study measures owners’ emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat. The results are based on the responses of nearly 68,000 buyers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership.

Interestingly, 22 of the 32 brands and all 10 vehicle areas included in the study have improved from last year. Also, the gap between luxury and mass-market brands is the narrowest in the study’s 24-year history.

Cars continue to outperform SUVs for fuel economy and engine/transmission. However, SUVs gain the advantage in most other areas, including seats, driving dynamics, storage and space, as well as visibility and safety.

Photo: BMW AG

Highest-ranked Brands and Models

In 2019, Porsche ranks highest in overall APEAL with a score of 891 (on a 1,000-point scale), followed by BMW and Genesis which are tied at 868, Audi at 867 and Volvo at 863.

Meanwhile, Ram leads the mass-market segment with a score of 851 and is also the most-improved brand this year. Dodge (848), MINI (835), Volkswagen (829) and Ford (828) round out the top five.

Speaking of Ford, the Blue Oval automaker has the most vehicle awards in the 2019 J.D. Power APEAL Study with five: Expedition, F-150, Super Duty, Ranger and Lincoln Navigator.

Here are the other segment winners:

  • BMW - 2 Series, X4, MINI Cooper, MINI Countryman
  • General Motors - Chevrolet Blazer, GMC Terrain
  • Honda - Accord, Odyssey
  • Nissan - Altima, Maxima
  • Toyota - Camry, Yaris
  • Volkswagen - Audi A7 (highest-scoring model in the study overall), Porsche Cayenne
  • Daimler - Mercedes-Benz C-Class
  • Fiat Chrysler Automobiles - Dodge Challenger
  • Hyundai - Kia Forte

What about the lowest-ranking brands in the APEAL study? We find Mitsubishi (773 points), Buick (800), Subaru (807), Mazda (810) and Nissan (812). As a matter of fact, all non-luxury brands from Japan and Korea rank below the industry average (823). Subaru is particularly surprising given that it was recently named the top automotive brand for customer loyalty by J.D. Power.

Share on Facebook

More on the subject

NewsTop Car Brands for Customer Service in 2019 According to J.D. Power
J.D. Power yesterday released its 2019 Customer Service Index Study, which is based on the responses received last fall from more than 57,000 owners and lessees of 2016 to 2018 model-year vehicles in the U.S. Once again, it’s safe to assume the results would be similar in Canada. The study …
NewsSubaru and Lexus Top Brand Loyalty Rankings, Study Shows
Selling attractive, high-quality cars and trucks is one thing, but making sure they are dependable and durable enough so that customers keep coming back for more is another. And we know for a fact that loyal customers are more likely to recommend a brand to their friends and family members …
NewsMakes and Models with the Best Value in Canada for 2019
Car ownership is one of the biggest expenses of Canadian households, so it’s no wonder many consumers look for models and brands offering the most bang for their buck—not just right out of the dealer lot, but also over the many years to come. On that topic, market analysis firm …
NewsModern Driver-assist Features are Too Annoying, Study Finds
Automakers are spending lots of money on advanced technology development, but the constant alerts can confuse and frustrate drivers. In fact, many people admit they disable the systems or will try to avoid them on future vehicle purchases. This is the main conclusion of J.D. Power’s 2019 U.S. Tech Experience …
Comments